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Marketing Strategies for Your LibrarySusan Geiger and Anne Arriaga Computers in LibrariesMoreau Catholic H. S. Washington DC March 21, 2011
• Four cornerstones to marketing strategy
Marketing 101
Our Right to WinOur Powerhouse
What we are uniquely able to own
Our Image
Who we talk to
USP
Unique selling
proposition
You are the
CIO for your school
Info Pro
Stake your claim
Library’s Strength
BenefitWhat you do best
My Library’s Strengths
? ? ? ? ? ?
“No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing
Copyright: 2009, Florida Center for Instructional Technology
Game Changers
Promote stories
notobjects
Nose Tackle on the Varsity Football Team
and Book Club President
Your Story
Brand Positioning
Communication
A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner.
Garr Reynolds
Sue Waters
Make it visual
The catch phrase
It’s sticky
School libraries are learning laboratories…
School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries
--Ross Todd and Carol Gordon
A rose is a rose…The power of names
Mrs. GeigerLibrarian
Mrs. ArriagaLibrarian
Mrs. StantonLibrary Assistant
Library Team
Consistent Message
Administration
Faculty and Staff
Students
Parents
Align with your school’s vision and goals
Administration
WASC WIKI
FacultyNot all digital natives
REASONS WHY YOU SHOULD PARTICIPATE
The “23 Things” Comes to Moreau!
TOPTEN
Geometry Resources
Scribblar Documents
Synchronous/AsynchronousChat
Window of Opportunity
The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This
mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing
learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long
learning.
OUR JOB
We will build it for you.
We will help you use it.
We will learn something new together.
This is our job.
You Dream It…
Parent Club MeetingFebruary 2, 2010
TECH SAVVY PARENTSA Presentation by the Moreau Catholic High School Library
Students
Go where they are
Imitation is the sincerest of flattery.-- C. C. Colton
Live at MCHS
Part of the Life of the School
A Different Web Tool Showcased Each Month
Useful Tools
Your BEST friends
Home Page Real Estate
Cast a wide net
Library Accounts
Screen casting software..
…makes your library virtual
Tutorials embedded in Moodle
You get what you pay for….
LibGuides
Garr Reynolds
Nancy Duarte
Guy Kawasaki
Presentation Gurus
Have FUN
Marketing keeps your community up to speed
Slide 27http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG Slide 32http://thegoldguys.blogspot.com
Slide 33http://www.flickr.com/photos/chailey/138654755/ Slide 45Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK Slide 70 http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/Slide 74http://www.geograph.org.uk/photo/612827 Slide 100http://www.flickr.com/photos/chberge/3803475294
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