1.New Zealand Milk (Malaysia) Sdn Bhd Prepare by : Azmeerul idzuan b. aziz SYAMSUL IKHWAN B. MAT SALLEH MUHAMMAD NAQIUDDIN B. NADZARI

2. BACKGROUND Fonterra Headquarters at a Auckland, New Zealand . Fonterra,New Zealand Milk (Malaysia) was established in1975 Based on milk-based products such as Fernleaf,Anlene,Solivite, Anmum,anlene, Ucare, Essential AndChesdale Brand product of Fonterra : 3. TARGET MARKET T o all community every people can enjoy this product from all ages Mother choices who cares about their children This product are concentrate to the children age between 1 to 12years old To people who are having problems with their bone and thegrowth stage 4. BRAND PRODUCTFernleaf 1+ Growing Up Milk Powder Fernleaf 3+ Growing Up Milk PowderFernleaf CalciYum Cultured Milk Food Fernleaf Kuat Nutritious MilkPowder(with 3-T formula)Fernleaf Nutritious Milk Powder 5. MARKETING MIX PRODUCT Fernleaf Kuat Nutritious Milk Powder (with 3-T formula) use brand name (proven nutrition) Bothoflabelling (e.g persuasive labeling& informational labeling ) contains protein, vitamins and minerals Consumer & convenience product advertising economies and package uniformity 6. Pricing set up pricing objectives with a Maximization & satisfactoryprofit- oriented profit price skimming strategy target return on investment Fernleaf 3+ Growing Up Dutch Lady 123 Milk (1KG)Milk Powder (1KG) PRICE:RM 21.49 PRICE :RM19.49 Fernleaf Kuat Nutritious MilkDutch Lady Full Cream Milk PowderPowder (with 3-T formula) Milk (1kg)(1KG) PRICE:RM 22.99PRICE : 19.99 7. PLACE Global brand Found this product around the worldMalaysia ,New Zealand , Singapore , Taiwan ,middle east , Sri lanka , pacific , Mauritius andphilipinnes . Intermediarieso Wholesaler (Mydin,Tesco,Giant)o Retailer (7-Eleven ,Mini market) Distribution of product is Intensiveo Supermarket & Mini market 8. Use push strategy :ManufacturerWholesalerRetailerpromotes to promotes toConsumerpromoteswholesalerretailer buys formto(TESCO) (7-retailercustomerELEVEN) 9. Promotion use Promotional Mix Public relation Sales promotion (Free sample) advertising media Traditional media (television,radio , newspapers &magazines ) New advertising media(internet,email &banneradvertising) Corporate blog (give detailsabout the company ) 10. SUGGESTION contests and offer a expensive prize make Campaign to foster good relation withcustomer drink milk life is better health make online sales through the Internet give awards to loyal customers a gift Loyal carnival for the public cut prices or discounts on products sold Build relation