Marketing Planfor an Android App

{ App Name – “Y” counselor }

1. EXECUTIVE DECISION

“ Y”COUNSELOR

An Android App

2. Situation Analysis

•Company overview

•Market overview

•Target customers

“Y”Counselor

Company overview

“Y” Counselor is our first product

Market overview

Careerkhoj

Easy Career Planning

Career Counselor

• Installs 5,000 - 10,000

• Requires Android 4.0 and up

• Installs 1,000 - 5,000

• Requires Android 4.0.3 and up

• Installs 10,000 -50,000

• Requires Android 4.0 and up

TOP COMPETETORS

Target customers

• Students • Professionals and • Parents

5. Tactics

• Product• Service• Brand• Communication• Distribution• Price

Tactics

Product• Android App• Career Counseling

Services

Brand

Communications

Ycounselor.com

Distribution

Price

• $4.99 for premium• Add free app• If one makes 11 subscribers his/her

app fee will be refunded.

6. Implementation

• Offices• Process • Schedule

Offices

• 1-2 offices in some selective cities

Process

These slides were created by Kouts Kumar as part of an

internship done under the guidance of Prof. Sameer Mathur

(www.IIMInternship.com)"