Presented

By Manesh Kumar

Marketing

Definition of Marketing

Marketing mean any thing which you sale or

buy Right Good & Service at the rite time at the

rite place with the write communication

OR

Marketing is the human activity directed at

satisfying human needs and wants through an

exchange process.”

Marketing

Through to marketing organization promote the

new product a well as old product and trough

to marketing any organization growth the sale

of company

Through to marketing organization fulfill the

demands and wants of customers

Through to marketing organization achieve the

promotion goal

Key of Marketing

Art of creating and satisfying customers at profit.

Satisfying needs and wants through an exchange process.

Marketing is exchanging process

Marketing process of achieving the organization goals and value

Marketing is the delivery of customer satisfaction at a profit

Continues

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

What Can We Market?

What Can We Market?

Marketing Framework

Start with a Situational Analysis using the 5Cs

Marketing Framework

Customers

◦ Who are they?

◦ What are they like?

◦ Do we want to draw different customers?

Company

◦ What are our strengths and weaknesses?

◦ What customer benefits can we provide?

Marketing Framework

Context

◦ What is happening in our industry that might reshape

our future business?

Collaborators

◦ Can we address our customers’ needs while

strengthening our B2B partnerships?

Marketing Framework

Competitors

◦ Who are the competitors we must consider?

◦ What are their likely actions and reactions?

Marketing Framework

Proceed to Strategic Marketing Planning with STP

Marketing Framework

Segmentation◦ Customers aren’t all the same; they vary in their

preferences, needs, and resources

Targeting◦ Attracting some of those customers makes better

sense than going after others

Positioning◦ Communicate your benefits clearly to your intended

customers

Marketing Framework

Advance to Marketing Tactics with the 4Ps

Marketing Framework

Product

◦ Will customers want what your company is prepared

to produce?

Price

◦ Will customers pay what you’d like to charge?

Marketing Framework

Place

◦ Where and how will customers purchase your market

offering?

Promotion

◦ What can you tell your customers or do for them to

entice them to purchase?

Thank you