Most of the signs looked like they

were printed straight off of a

computer which looks not only cheap, but also unprofessional.

Signs

Cherish is somewhat hidden in a shopping center and most people have no idea where it is located. A good

idea would be to put a large marquee alongside Southlake

Boulevard.

Marquee

Cherish has one main entrance which is good in this

case because as soon as you walk in, you see the entire

store.

Entrances

Window Displays

The window displays are very appealing because you can see the array of mannequins from a far distance.

Type of Store Layout Used Cherish uses an Angular

Layout in which the store’s products

surround the checkout counter in the middle.

Store’s Interior

Nice environment.

Throughout the store you will find yourself walking on boring, white ceramic tile. This seems cheap to

the customer’s eye.

Floor Covering

Lighting

Cherish does an excellent lighting

with the warehouse style lights along with

lower lights above the clothes.

Although the store is not extremely bright, the shiny

and jeweled clothing make up

for this.

Color

Straight racks, gondola, round

racks, tables, and display

cases.

Store Fixtures

Width of Aisles

As you make your way through the store, you’ll find yourself crammed in some

areas. This makes it somewhat uncomfortable to

browse.

Explanation of interior display was used –

Type of Interior Display

Conforming of the store’s interior to the overall effect

The store’s interior adding to the overall effect is presented well mostly because of the store’s

fixtures display the products nicely.