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MKT271 – PRINCIPLES OF MARKETINGPROFESSOR: SUSAN PETERSON
RESEARCH SHORTCUTSLibrary Faculty: Marsha Ballard
WE’RE STILL HERE!OUR TEMPORARY LOCATION IS THE PERIDOT ROOM
ON THE WEST SIDE OF THE STUDENT CENTER
RESEARCH ASSISTANCE
Face to face 24/7 chat Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office) Make an appointment:[email protected] Research guide:http://library.scottsdalecc.edu/MKT271_Peterson
OBJECTIVES
Learn shortcuts to: Correct APA citation format Basic business reference sources that will help
complete your assignment Journal/magazine articles –including OneSearch Newspaper articles Quality Web resources
CITATION HELP
Get help with APA style citations here
CHOOSE MKT271 FROM THE CLASS LIST
MKT 271 RESEARCH GUIDE
5 marketing environments Competitive Economic Political and Legal Social/cultural Technological
Complete the worksheet and cite sources using correct APA style
SITUATION ANALYSIS
IBISWORLD
SCC FULL TEXT DATABASES LexisNexis Business Source Premier Business Abstracts with Full Text National Newspapers -- (Wall Street Journal, Washington
Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic)
Statistical Abstract of the U.S. ValueLine – rates and reports on companies in
terms of their investment potential, but can be used for industry overviews
LEXISNEXIS
Academic Search—search everywhere Search by subject or topic: News, Legal and
Company Info Sources – use Find or Browse
BUSINESS SOURCE PREMIER Keyword search
(Basic) Subject search
(Advanced) Company searches Industry searches SWOT Analysis Country Reports Market Research
Reports
BUSINESS FULL TEXT Advanced Search Features
Use document type to search for corporate profiles or product evaluations
NATIONAL NEWSPAPERS
National Newspapers – includes the Wall Street Journal and the New York Times Advanced search –
Corporate/Org and NAICS search options
STATISTICAL ABSTRACT OF THE U.S.
ARIZONA ECONOMICS Arizona Department of Commerce:
Arizona Prospector Arizona Chamber of Commerce:
POLITICAL, LEGAL, REGULATORY ENVIRONMENT Thomas – index to U.S. government
publications/records Food and Drug Administration
SOCIAL/CULTURAL ENVIRONMENT Sperling’s Best Places – provides data on
thousands of metro areas, cities, and neighborhoods.
THANK YOU FOR YOUR ATTENTION
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