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DAUGAVPILS MARK ROTHKO ART CENTRE
“Silence is so accurate.” Mark Rothko
2015
Mark Rothko is the founder of the abstract expressionism
Daugavpils Mark Rothko Art centre:• Founded in the year 2013• A multifunctional complex of contemporary art, culture and education
SWOT analysisStrengths
Service– Geographically
advantegeous place – Free parking space– movement possibilities
for people with disabilities disorders
– Communication in 6 languages
– The support of the Ministry of Culture, local government and Rothko family
– The variety of expositions– Wide range of servicesMarketing– Information centre– Approachability
Weaknesses− High bills for 2000 − Expensive tickets− Approachability of region− District is in poor
condition− City’s marketing
Opportunities Threats
⁻ Opportunity to organize expositions of M.Rothko works
⁻ Is located in presentable cultural environment
⁻ Attract artists⁻ To organize unique
exhibitions and symposiums
⁻ To educate, make interest in art
⁻ World-wide collobaration
⁻ Decline of financial situation in Latvia
⁻ Chance to loose tourists from Russia
⁻ Demand of society⁻ Development of
others recreational facilities
⁻ Seasonal effect⁻ Competitiveness of
the price⁻ Invariable exhibitions
Export• Expositions– M.Rothko artworks– Variable exhibitions
• Conference Halls, Hotel
Number of visitors in the year 2014 – 116000–25% from abroad
- 25% form Russia- 25% from Germany- etc.
MarketingAdvertisements– On the streets– In Mass Media– In social networks– Facebook - 4251 likes– Twitter – 798 followers
Web-page– In Latvian, Lithuanian, Russian and English– Photos– Basic information, actualities
• Discounts• Contests, symposiums, seminars• Exhibitions organized abroad• Logo
Rivals
Mark Rothko art centre Rīgas birža National Art museum
8€ 6,40€ 3,56€
116 000 22 605 68 458
Alternatives in Daugavpils and Latgales region
• Daugavpils Clay Art Centre• Daugavpils Museum• Museum of Dolls