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WHAT ARE YOU DOING? Twitter and Yammer demystified Jim McCluskey

March 2009 What Are You Doing Building Heads

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A short presentation to library building heads introducing Twitter and Yammer.

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Page 1: March 2009 What Are You Doing Building Heads

WHAT ARE YOU DOING?Twitter and Yammer demystified

Jim McCluskey

Page 2: March 2009 What Are You Doing Building Heads

a couple of my favorite tweets

Photo by m5olly

Page 3: March 2009 What Are You Doing Building Heads

a couple of my favorite tweets

King County News Blog

Changing our speed

March 13, 2009 ·

“The results were received in about an hour and are a validation of what

we thought: we need to be working at new speed to give you the

information you need and want.”

Page 4: March 2009 What Are You Doing Building Heads

What is Twitter?

Page 5: March 2009 What Are You Doing Building Heads

..one of the fastest growing phenomena on the

Internet

New York Times 4/22/2007

Twitter is

Page 6: March 2009 What Are You Doing Building Heads

a complete waste of time.

Darren Rowse ProBlogger 6/6/2008

Twitter is

Page 7: March 2009 What Are You Doing Building Heads

Twitter basics

Brief messages 140 characters or less

Twitter is not a chat

It’s about people (followers and following)

Don’t protect your tweets*

*you can change your mind later

Page 8: March 2009 What Are You Doing Building Heads

web, desktop, or smart phone

There are many ways to tweet

Page 9: March 2009 What Are You Doing Building Heads

Twitter tips

Who’s on Twitter?

Movers & shakers in your community

Corporations

Government officials & agencies

Early adopters

Basically everyone

Make a good first impression

Icons, backgrounds, biographies

Have a plan even if it’s a sketchy one

Look for people to follow

Bloggers, WeFollow, your tweeps

Don’t follow spammers

Use a Twitter client on your desktop

Twhirl, Tweetdeck, Twuffer many others

Page 10: March 2009 What Are You Doing Building Heads

Power tips

Twitter is the

world’s largest

social mixer.

Get more from conferences

Go backstage with hashtags #sxsw

Tweetups

Use Twitter as a monitoring tool

RSS feed

Page 11: March 2009 What Are You Doing Building Heads

Yammer in less than a minute

Sno-Isle employees only

No message length limits

Groups

You can attach files

Good way to build connections, share information &

stay in touch

Page 12: March 2009 What Are You Doing Building Heads

http://twitter.com /jpmccluskey