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EYE MovieZone
Manon SandeeAmsterdam, October 2014
EYE – since January 2010
new building in Amsterdam, on the IJ harbouropen since 5 April 2012
…has a large collection37.000 films20.000 books500.000 stills60.000 posters
eye…is a museum4 different exhibitions per year
…promotes Dutch cinema internationally… is a place for film- & media literacywith workshops, lectures
…is a cinemawith daily screenings
education department
gives meaning to the past, present and future of cinema through:
museum education film education
advice & exchange
MovieZone
expert
expansion
experience
Who: talents / very motivated people
Deepen, development
Who: interested people
fun & deepen
Who: everybody
Low key, entertainment
MovieZone pyramid
Television: < 690.000 viewers (13-19 years old)
YouTube: < 52.000 viewsVimeo: < 23.000 plays / 67.000 page loadsFacebook: 3215 likes / 105.000 reach at peakTwitter: 373 followers / Retweet Keizer (82 k followers)Instagram: 34 followers
Moviezone.nl: < 53.000 sessionsSerie.moviezone.nl: < 13.000 sessions (average time: 06:24 min)
Schoolboards: 500.000 scholarsCosmogirl: 200.000 readers
Reach #MBDMG
Social media
Premiere NFF
Talent Day
Online
And even more…
reactions
Mixed media
Entertainment meets education
Gradually learning about film
Interactive
innovative
