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Managing your online profile
Sue Beckingham | @suebecksInvited Speaker: Chartered Association of Business Schools Leaders in Learning and Teaching Programme
Who am I
Begins with your online presence
Blog
Slideshare
http://www.alexa.com/topsites/global!will find
you!
Be mindful of how people search for information
What is Social Media?
Social software that supports group
communications Shirky C, 2003
Technologies that enable communication,
collaboration, participation and
sharing.Hughes A, 2009 for JISC
Social Media is
an ecologyfor enabling a "system of people, practices, values and
technologies in a particular local environment"
a mediumfor facilitating social connection and information interchange
a toolfor augmenting human social and collaborative abilities
Suter, Alexander and Kaplan, 2005
Social Media: An EcologyAn ecology, habitat, or studio is simply the space for
fostering connections.
Networks occur within something. They are influenced by the environment and context of an organization,
school, or classroom.
Certain ecologies are more conducive to forming connections. ... Connection barriers are aspects of an ecology. ... The nature of the ecology influences the
ease, type, and health of networks created (Siemans 2007)
Social Media gives more people a voice and provides a
powerful tool for value creation and competitive differentiation”
Advanced Human Technologies 2010
WEF 2016
Your personal choice of tools
Solis and Thomas http://www.theconversationprism.com
Communication Spectrum• Collaborating• Moderating• Negotiating• Debating• Commenting• Net meeting, Skyping,
Video Conferencing• Reviewing• Questioning
• Replying• Posting and Blogging• Networking• Contributing• Chatting• E-mailing• Tweeting/microblogging• Instant Messaging• Texting
Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
the corporate office
the water cooler
the staff canteen
the bar
How can social media help us become Digital Scholars?
Established academic 'sharing' mechanisms
LinkedIn updates
Blog comments
Blogposts
Tweets
Slideshare
YouTube& Vimeo
Complementing the traditional we are now seeing a growing
use of social channels
Your personal level of involvement
• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives
Rahaf Harfoush @rahafharfoush 2016
Digital Behaviour
How are academics using social media?
Social media forums can provide a space for: • Idea exchanges• Q&As• Informal learning• Finding new scholarly activity• Feedback• Mentoring• Information finding• Networking • Collaborating• Promoting own work• Sharing work of others• Updating professional profile
Popular sites • Academia.edu• ResearchGate• Mendeley• LinkedIn• SlideShare• Twitter
• Google Communities• YouTube• Facebook• Blogger, WordPress• Pinterest• Instagram
Why
Many Twitter users don't share any information.
They consume.
• To search for Tweets mentioning a user, enter the user's username, preceded by the @ symbol, into the search box at the top of the page.
• If you see a hashtag in someone's Tweet, clicking it will perform a search for Tweets containing that exact hashtag.
• Use advanced search to filter for places, dates, keywords https://twitter.com/search-advanced
Building your
network takes time
@businessdocme
https://twitter.com/businessdocme/lists
https://about.me/DocPaul
"You have to be very careful in SM as there are no filters. It's impact is zero or huge in terms of what you contribute. You must engage with people that are counter to you and your beliefs."
Dr Paul Thomas
"Keep it 'real' and be authentic. You can spot 'corporate' or sterile accounts a mile off. Tweet regular, engage in a human way, don't cut and paste. I've had some wonder conversations in SM with people around the world and some of which are A-star authors and academics most of which show a human side that's humble."
Dr Paul Thomas
Make good use of your bio
https://press.linkedin.com/about-linkedin
build connections
group discussions
collaboration opportunities
share your expertise
Why
Shining the spotlight on LinkedIn
MAKING CONNECTIONS
SKILLS AND ENDORSEMENTS
RECOMMENDATIONS
SEARCH GROUPS
DIGITAL SCHOLARSHIP
Complete your profile
• Complete your profile• Include keywords people will use to search for
you/your skills • Add your publications, projects and presentations• Claim your public url• Give and ask for recommendations• The interface keeps changing so do refer to the up
to date resources provided by LinkedIn https://help.linkedin.com/app/home
• 70+ million users visit each month• Over 18 million uploads in 40 content
categories• One of the top 100 most-visited websites
in the world.• over 80% of SlideShare’s visitors come
through targeted search.
http://www.slideshare.net/about
Why
• Social sharing - viewers are encouraged to share via LinkedIn, Twitter and Facebook so include your contact details within the presentation
• Findability - include keywords within your presentations to increase chances of it being found
• Stand out from the crowd - add your SlideShare presentations to LinkedIn
Why Blogging• Helps you to establish writing as a routine• A space to summarise and share
conference presentations and publications• Utilise multimedia such as video, audio
and images• Reflective space
Blogging: private, invite only or public
https://socialmediaforlearning.com/
Using social media to remain in good standing
Middleton and Beckingham 2015
Your Profile
• Bio - this is your elevator pitch so share your professional expertise
• Profile photo - help SEO and accessibility by adding alt text
• Interconnectedness - links to other profiles• Customise backgrounds - use to share additional
information (text and/or images)• Promote - add links to your email signature, website and
business card
Consider your audience
• colleagues within your discipline• other academics• students• prospective students (and parents)• professional bodies• policy makers• practioners• the general public
Understand your audience
The way you tell your story will depend on whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your profile to speak directly to them.
1. WHO could you connect with?2. WHAT would you gain from making new connections?3. WHERE could you make new connections?4. WHEN could you make new connections?5. WHY would you make new connections?6. HOW could new connections benefit your career?
Three important networks
OPERATIONAL NETWORK
DEVLOPMENTAL NETWORK
STRATEGIC NETWORK
Purpose Getting work done efficiently; maintaining the capacities and functions required of the group.
Enhancing personal and professional development; providing referrals to useful information and contacts,
Figuring out future priorities and challenges; getting stakeholder support fro them,
Location and temporal orientation
Connections are mostly internal and orientated towards current demands
Connections are mostly external and orientated toward current interests and potential future interests.
Connections are internal and external and orientated towards the future.
Players and recruitment Key connections are relatively nondiscretionary; they are prescribed mostly by the task and organisation structure, so it is very clear who is relevant
Key connections are mostly discretionary; it is not always clear who is relevant.
Key connections follow from the strategic context and the organisational environment , but specific membership is discretionary; it is not always clear who is relevant
Network attributes and key behaviours
Depth: building strong working relationships
Breadth: reaching out to contacts who can make referrals and introductions.
Leverage: creating inside-outside links.
Harvard Business Review 2011
Image source: Noah Sussman
3
1
2
Building a valuable network
Identify second degree connections
Weak Ties
YOU
Strong
Ties
Strong TiesFriends or peers are less likely to be able to provide new information or connections
Weak TiesMay be able to introduce you to new people with potential company information and potential job offerings
Onalytica 2016
Lead by example
The #SocMedHE15 communityNodeXL map
CREATE
CURATECOLLABORATE
COMMUNICATE
CONNECTSH
AR
EFEED
BA
CK
The 5C Framework Nerantzi and Beckingham 2014
QUESTIONS TO EXPLORE
• CONNECTINGAs a digital scholar how can I develop a professional online network?
• COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?
• CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?
• COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?
• CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?
Don't do social; be S.O.C.I.A.L.Since
reOpen
Collaborative
Interested
Authentic
Likeable
Afshar and Martin 2012: 31
"Being social consists of this set of attributes.
These help people connect and build relationships."
Shareology• Knowing what to share• Knowing when to share
TMI factor = too much information
Kramer 2016:79
A sharing learning communityprovides signposts to
conversations
examples
resources
images
video
Q&As
commenting
re-tweeting
re-sharing
liking
replying
http://jarche.com/2016/01/the-core-competency/
Benefits of Working Out LoudInternal: enterprise social network• peer-to-peer recognition• improved internal
communications• better working
relationships• humanised work• higher productivity• increased innovation and
collaboration
External: professional social networks
• build and extend professional networks
• opens virtual doors• crowd source information• breaks down
geographical barriers
To benefit from learning and working out loud we
also need to progress from selective hearing
to active listening
The Lurkerto be in a hidden place : to wait in a secret or hidden place especially in order to do something wrong or harmfulcomputers : to read messages written by other people on the Internet in a newsgroup, chat room, etc., without writing any messages yourself
Vicariousnessexperiences or felt by watching, hearing about, or reading about someone else rather than by doing something yourself
Is 'listening in' vicarious lurking???
Lurking XStalking X
Positive silent engagementObserving without active participation is part of the learning process
Positive Silent Engagement (PSE)
I would argue that positive silent engagement (PSE) is not only valuable,
but an essential component of digital connectedness.
We learn by listening. It is no different online
'getting' social media is a bit like learning to ride a bike
initial uncertainty and discomfort...
...but with persistence and determination, along with some support and encouragement,
it can be very rewarding
Sue Beckingham | @suebecksEducational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham
Image sources: where uncited all images used are either public domain via Pixabay or author's own
