Management of Innovation

Product/Process Innovation

Anusha Agarwal L-002Arpan Garg L-009Aashee Garg L-010Aritra Ray L-021Ashutosh Sarda L-022

Theoretical Basis

• Strategic and integrated innovations in Products and Processes.• Technology Integration and high organization input.

UNDER ARMOURTHYSSEN-

KRURPHUL PILKINGTON

Sports ScienceMass

TransportationConsumer

GoodsIndustrial

Technology

Under Armour: Innovation in Sports Science/Textiles

E-39 Biometric Compression T-shirt• Clothing• Computer Science• Health & Fitness

• E39 features a sensor called a Bug that monitors a player's body.

• It records heart rate, breathing and skin temperature, storing the data on a 2GB hard drive and beaming the stats to a computer via Bluetooth.

• Coaches can see a player's performance during training on their iPad/iPhone.

• Shirt contains- Accelerometer, measuring a player's movements and recording how much G-force they face

• The data is analyzed by software from Zephyr, which provides similar tech to the US military.

Innovation Success:

• Tie up with top Sports Institutions e.g. Tottenham Hotspurs.

• Track Biological Health of a Player over a longer Period.

• Consistent medical Evaluation and interpretation of data to enhance performance.

• Tactical Edge to team/player as they can analyse their own movement.

Maglev Trains• Engine Technology• Mechatronics

ThyssenKrupp: Innovation in Mass Transportation / High-Speed Railways

• Design of Maglev Trains or Magnetic Levitation Trains.

• Innovation in the Electromagnetic rail platform to achieve maximum acceleration @ 570 kmph.

• The Rails consists of high powered electromagnetic coils which provide movement.

• Coils are installed in either side of the guideways.

• On board magnets generate a current in coils which become electromagnetic and produce movement due to repulsion and keeping at a constant height.

Innovation: Success• Instead of focussing on developing

high end engines, they directed their resources towards manufacturing high end electromagnetic rails.

• Installed a quality functioning Maglev Trains at Shanghai & Munich.

• The average cost involves $ 1.3 billion( 19 lines) investment but has high return on investment .

• Reduces the Road Traffic of global cosmopolitan by 20-30%.

• Reduced the needs of airports in Tier-2 cities.

• Accommodation Capacity: 430 passengers.

• Average Ticket Price: 50 CNY(for 500 km) equivalent to 8.18 $

• Per single way journey, Fare recovery is 3517.4$

Clean Clothes, Less Water

Product Innovation of Hindustan Unilever : Surf Excel Quick Wash

• In India, laundry detergent Surf Excel is used mostly for hand washing clothes. During hand washing, rinsing of clothes takes more time and uses more water – water that is extremely scarce, especially in dry SouthernStates like Andhra Pradesh and Tamil Nadu.

• To decrease the number of rinses, any anti-foam ingredients commonly used in machine-washing detergents can be used, which could make lather rinse easily. But people usually like foam while washing, because it’s a sign that “things are getting cleaned”.

HUL developed “Surf Excel: Quick Wash” laundry detergent powered by a path breaking technology, which can deliver a good lather at the washing stages, and reduces the need of rinsing.

It reduces the water consumption and time taken by 50%. It is a significant benefit, given to acute water scarcity in India.

Development of “Float” Glass

Process Innovation of Pilkington Group : “The Pilkington Glass Method”

• Introduced in 1959, this revolutionary innovation transformed the glass industry. High-quality sheet glass was used, for example, in shop windows, mirrors and cars. Making of glass is a costly process involving hours of polishing and grinding the finished surface.

• In Pilkington’s floating glass method, a ribbon of glass is floated on molted tin, holding it at a temperature that allows irregularities to melt away easily.

Such an innovative technique enabled production output to increase significantly and production costs to fall dramatically.

Float technology replaced the existing glass manufacturing process technologies at an astonishing rate.

Today it is used in skyscrapers, windscreens for cars and jet aircraft, submarine periscopes, and eyeglass lenses.