Making a SWOT analy-sis.

S- StrengthsW- WeaknessesO- OpportunitiesT- Threats

SWOT stands for:

It is a tool businesses use to analyze a business idea.

S- Strengths

W- Weaknesses

O- Opportunities

T- Threats

SWOT stands for:Characteristics of the idea that

give it a benefit over others.

Characteristics of the idea that

give it a disadvantage over oth-

ers.

Chances to improve profit/sales

etc.

Things that could cause problems

for the idea.

Read the SWOT analysis.

• Do you think it is a good business idea?

• Why?

Choose which sentences are strengths, weaknesses, threats or opportunities.

• Style.• Intense competition from other phones.• Can sell music with iTunes.• High price.• People may be more likely to use other

apple products.• Easy to use.• The app store is not open.

Practice.

• Make a SWOT analysis for the follow-ing products.

RamenVending Machines

Oculus Rift

InsectBakery

Apple iWatch

Step Two

• Think of a business idea and make a SWOT analysis.

• Present it to the class.