MAGGI SALES PROMOTION

BY,

MARUTHUPANDIAN

MAGGI FIRST AD AND TAGLINE

FAST TO COOK! GOOD TO EAT!

SALES PROMOTION• Objectives

• To introduce new products

• To attract new customers and retain the existing ones

• To maintain sales of seasonal products

• To meet the challenge of competition

• Tools

• Exchange schemes

• Price-off offer 

• Coupons

• Scratch and win offer 

• Money Back offer 

CONT..

• Maggi Noodles or Retailers sale promotion initiatives

• Maggi was distributed free in schools and offices to promote trial

• Return gifts on empty packs

• Maggi fun book and stickers with funky animal facts.

CONT…

• Organized retails SP

• 7% discounts on 6 piece pack (56 MRP), 5 rupee discount on 8 piece pack( 78 MRP). These are promotional schemes given by retailer itself not by NIL.

• Company is coming up with schemes like giving one soup pack with 8 piece pack.

• In Past company has promotional schemes like 4piece pack with that of 36 instead of 40.

DISPLAY

AD

RECOMMENDATIONS

• Maggi should Focus on creating a product that do not need any cooking.

• It should conduct promotional campaigns at schools in small towns withpopulation not more than 1000.

• It should strengthen the distribution channel of the rural areas within 100km of all the metros.