Masthead – stands out and is recognisable, often when this is advertising a film it is the same font that is actually used in the film and on everything promoting it – this creates a recognisable brand

The picture – something that stands out to the audience that makes them want to stop and read the article

Columns – the layout of the writing here is recognisable with a magazine or newspaper article

Anchorage – something to stand out to the audience if the masthead doesn’t already draw the audience in

Typography and lexis is important when creating a magazine the typography must be understandable and readable, but also stand out as something interesting to the audience. Lexis must be understandable and create an interesting read for the audience being targeted.

Skyline/Byline – this gives the readers a brief overview as to what the article will be about therefore it is important that it draws the reader in ad makes them want to read the whole article – this is why it is important to have anchorage as well in case the byline doesn’t stand out enough already.