MAGAZINE ADVERTS: INTO INDIE GENRE

Adele - 21This is a magazine cover for Adele’s album ‘21’.

This can be identified as Indie, through the thin white and green font, that is used in the artist name and information.

Green font is used to contrast from the artist name, so the name can be recognizable as it is a brand. White font is used for the name and information at the bottom that displays the record label, and marketing information to purchase this album.

The image displays a black and white background effect that is commonly used in indie to connote a laid back atmosphere, with a large close up of her face for facial recognition.

The artist has her hair tied up with natural makeup , with black clothing you can just make out that is used as this artist’s style for her brand.

This advert also features a small album at the bottom to give the audience visual information to what the album looks like so it can be easily identified.

The Kooks-Junk of The Heart This advert is for the Kooks ‘Junk of The Heart album tour.It includes tour information at the bottom, displaying locations it will be going to along with what ones are sold out.This is done to entice fans to get tickets and proove their popularity.

The advert uses bold white font for the writing , that is large for the name and title, and smaller for information, that includes the release date and different accessible platforms such as cd,LP and download.

The image features a medium shot of a woman standing in a car with the background of mountains, blue sky and some clouds rather than the band to convey their fun but casual theme, that includes a light colourful image, with a black jacket and white top with sunglasses, that all connote a natural , casual light hearted atmosphere to promote their tour and album.

Tom Odell- Long Way DownThis Magazine advert is for Tom Odell’s album ‘Long Way Down’.

It includes light bold font with white presenting his name and information such as release date and information, with a neutral colour to present his album name to contrast the two.

The advert has a Medium shot of Tom Odell, in jean shirt with a black top and grey coat. From this you can infer that with these neutral colours that this is of a indie genre. Along with the natural setting of a town in the background.

There is a light effect on the image that creates a stylish vibe to the advert, rather it looking too plain this can connote the artist’s style of being neutral but eye catching.

The information at the bottom displays a brit awards logo that informs the readers that he is well known , to popularise him further and includes his record company label with his website.

Conclusion of resultsFrom researching into magazine adverts in the indie genre,I have learned that the font is consistently bold and white with the presentation of the name and album title that contrast to be easily read and understood. With natural backgrounds that do not stand out but is easily identified along with one image that is usually the artist or theme of album(the Kooks).

Costume consists of neutral colours that convey the genre, this includes make up.

Information is significant for a advert to promote their music , but also the information to how and when to access the album , such as websites and release dates. I plan to use this findings in our Digipack with the white bold and white or black colour scheme background, and neutral costumes and makeup theme with elements of nature such as flowers perhaps that also connote the genre in the digipack and video.