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Submitted to:Dr. Prerna Kumar
Submitted by:Atul Nagar
Table Of Contents…
Introduction
History
Mission And Vision
Products
Competitors
Microsoft And Nokia Partnership
Shares in the market
SWOT Analysis
Conclusion
INTRODUCTION
Microsoft Corporation is a software company based in Redmond, Washington. Microsoft's flagship product,
theWindows operating system, is the single most popular operating system for home desktop use. Its other desktop products, namely Microsoft Office, Internet Explorer, and Windows Media Player, are either bundled directly with the Windows operating system, or are often sold together with
Windows as preinstalled software on new computer systems. Additionally, the company manufactures and sells computer
hardware such as keyboards and mice, and owns or possesses interest in several content-distribution channels
such as MSNBC, the MSN Internet portal, and the Microsoft Encarta electronic encyclopedia.
• Microsoft Corporation is an American multinational software corporation
• Headquartered in Redmond, Washington.•It develops, manufactures, licenses, and supports a wide range of products and services related to computing.
History
The company was founded by Bill Gates and Paul Allen on April 4,1975.
It is the worlds largest software maker measured by revenues.
It is also one of the worlds most valuable company.
1984-1994: Windows and Office.
1995-2005: Internet and the 32 bit era.
2005-2010: Vista and Cloud Computing, Windows7.
2011-2015: Windows8 and Windows10.
Microsoft Logos
Mission And Vision
Mission:
At Microsoft, our mission and values are to help people and businesses through out the world realize their full potential.
Vision:
“A computer on every desk, and in every home.”“Create experience that combine the magic of software with the power of internet services across a world of devices.”
Microsoft Products
WINDOWS
Windows 10
Windows
Insider
Preview
Windows 8.1
Windows 7
OFFICE
Office 365 for Home
Office 365 for Business
Office 2016 Preview
Office 2013
Office 2010
EMAIL &
COMMUNICATIONS
Outlook.com
Outlook
Skype
Skype for Business
Yammer
CLOUD & ONLINE
SERVICES
Microsoft Azure
OneDrive
Office 365 for Home
Office 365 for Business
Office Online
Sway
HARDWARE &
MULTIMEDIA
Surface
Xbox
Nokia devices
Zune
Microsoft Band
SERVERS:
Windows Server
Technical Preview
Windows Server
Microsoft Exchange
Server
Microsoft SQL Server
DEVELOPER TOOLS
Visual Studio
Microsoft.NET
Framework
Microsoft ASP.NET
Windows SDK
INTERNET &
BROWSER
Microsoft Edge
Internet Explorer
Bing
MSN
GAMES &
ENTERTAINMENT
Xbox
PC Games
Groove Music
Movies & TV
BUSINESS
SOLUTION
Microsoft Dynamics AX
Microsoft Dynamics
CRM
Microsoft Dynamic GP
COMPETITORS Microsoft Corporation’s (MSFT) primary competitors include some of the
most prominent technology companies in the industry. The list includes well-
known brands such as Apple (AAPL), Google (GOOG), SAP, IBM (IBM) and
Oracle (ORCL), among others. Because Microsoft is a diversified corporation
that offers many types of products and services, the company faces stiff
competition in several key areas of the technology sector.
Microsoft got its start by focusing on software, and although the company
has branched out into other areas, it still has a strong emphasis on this
sector. Some of the most successful software corporations in the world, such
as Oracle and the German firm SAP, compete directly with Microsoft for the
lucrative business services market.
The extremely popular Windows operating system is perhaps the most
prominent Microsoft product. In this area, the company competes with a
number of smaller firms, such as Red Hat, that distribute open-sources
operating systems such as Linux.
Microsoft is also an important player in the hardware field. Its products
includes tablets designed to compete with similar devices made by other
companies, such as Apple. The company makes a variety of computer
accessories as well, which brings it in direct competition with several firms
that specialize in this area, such as Logitech.
PARTNERSHIP WITH NOKIA
Feb 2011: Strategic partnership signed.Nokia exclusive to windows phone.Microsoft commits to HERE.
Nov 2011: Lumia 800 ships.First Nokia Windows Phone.
Nov 2012: Windows Phone 8 launch. Apr 2013: Lumia 520 ships.
Entry level price point. Jul 2013: Lumia 1020 ships.
Best camera phone in the world. Sept 2013: Microsoft acquired Nokia's Smartphoneand cellular business for $7.2 billion.
Microsoft paid $5 billion for Nokia'sDevices & Services and $2.2 billion to license Nokia'spatents.
Rajeev Surithe chief executive officer of Nokia.
Satya Narayana
Nadellathe chief executive officer of Microsoft.
Shares in the market
Microsoft is raising its quarterly dividend 16 percent to 36
cents a share.
The Redmond, Washington, company said Sept. 15, 2015
it will pay the new rate Dec. 10 to shareholders of record
Nov. 19.
Microsoft Corp. last September increased its dividend to
31 cents from 28 cents.
Shares of the technology giant closed trading at $43.98,
up 94 cents, or 2.2 percent. For the year to date, Microsoft
shares are down about 5 percent.
SWOT Analysis
Strengths
Brand loyalty.
Brand reputation.
Easy to use software.
Strong distribution channels.
Acquisition of Skype.
Acquisition of Nokia.
Flexible workforce.
Revenues and profits rising at 30% a year.
Multinational corporation operating through regional subsidiaries to minimize cultural differences in more than 60 countries.
Weaknesses
Poor acquisitions and investments.
Criticism over security flaws.
Mature PC markets.
Slow to innovate.
Microsoft leadership failed to correctly anticipate the growth or popularity of the internet.
Falling sales in the operating system and server software sectors.
Dependence on hardware manufactures to pre-install Microsoft's PC operating system.
Opportunities
Cloud based services.
Mobile advertising.
Growth through acquisitions.
Cheaper global telecommunication costs open
new market as people connect to the internet.
The demand for personal computers in
American and global markets remains strong
despite the growth and increasing popularity of
personal handheld devices.
Threats
Intense competition in software products.
Changing consumer needs and habits.
Open source projects.
Potential lawsuits.
Software piracy.
Technology life cycle is shorter and shorter.
Hardware manufacturers are issuing their own pre-bundled programs their own hardware.
Currency exchange rates affects demand for application/operation software and hardware.
Apple and Linux threatened Microsoft's 88% market shares of the desktops operating market.
Conclusion
Microsoft ignited the personal computer
revolution in the 1975 and is committed to
bringing the best personal computing
experience to students, educators,
creative professionals and consumers
around the world through its innovative
hardware, software and Internet offerings.
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