PASAULES LATVIEŠUEKONOMIKAS UN INOVĀCIJU FORUMS

“KĀ LATVIJAI UZRUNĀT UN PIESAISTĪT ĀRVALSTUMĒRĶAUDITORIJU? LATVIJAS PAKALPOJUMU

STARPTAUTISKĀ ZĪMOLVEDĪBA”

AUGSTĀKĀS IZGLĪTĪBAS EKSPORTSPĒJA

LU rektors, profesors Mārcis Auziņš

2013

OECD prognoze 2020 – 7 miljoni

Marketing Finnish HE 1

Strength

Environment: Nokia, PISA success, Finland #1 in the

Newsweek’s World’s Best Countries ranking, public

safety and reliability, low coruption, clean environment…

Educational: Good quality education (?), English

programmes, good infrastructure, some internationally

competitive fields such as ICT, Music, Design, Forestry,

Teacher Education

Marketing Finnish HE 2

Weaknesses

Environment: Small and unknown country,

geographically distant, difficult language to learn,

weather (?), no top ranked HEIs (U Hel #72 in ARWU),

no colonial past….

Educational: Inexperience both system and HEI level

especially in marketing, lack of foreign staff, limited

possibilities to be employed after graduation in Finland,

mature or satured markets with big players….

http://www.uis.unesco.org/Education/Pages/international-student-flow-viz.aspx

Paldies par uzmanību.

Marcis.Auzins@lu.lv