Marketing Plan: Final

PhasePresentation by Celine

Israel,Edward Charfauros,

Thava Overstreet

Agenda

o Introductiono Appropriate Place, Promotional Strategy, and Strategic

Marketing Plano Initial Sales Promotion Scheduleo Advertising Plan

o Identify public relations opportunities for the product or service.

o Analyze the effect of channel management decisions on the marketing of your selected product or service.

o Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen

o Budgeto Measuring Effectivenesso Conclusion

Johnson & Johnson’s Baby Magical Skin Care Product Line

Edward

Edward

CelineCeline

ThavaThava

Introduction

Introductiono J & J’s baby magical formula skin care line:

1. Aloe Vera Soft Skin Cream2. Calming Botanical Cream Moisturizer3. Everyday Smooth Lotion4. Pregnancy Nourishing Emulsion

5. Spa Aromatherapy Bubble Bath 6. Summer Cool Lotion

7. Wonderful Hair Shampoo

Appropriate Place, Promotional Strategy, and Strategic Marketing Plan

Initials Sales Promotion Schedule

Advertising Plan

o Cable

o Internet

o Network Television

o Family-Focus Story Line Series Projects

o Presentations

Budget

Budgeto $1 million for promotion

1. Aggressive advertising campaign2. Television and print ads3. Internet and social media sites such as

Facebook™

Measuring Effectivenesso Set quantifiable goals o Create new campaigns or improve on existing ones to

reach goalso Review previous sales records to compare o Set metrics to track progress

1. Online views2. New sales

3. Customer “likes”

Measuring Effectivenesso Use metrics to analyze resultso Did we make a profit?o Repeat successful ad campaigns if necessaryo Once goals are met, establish new ones

(Allen, 2012)

Public Relations

o Growth of clientele expectationso Intent of improving services and the level of satisfactiono Incorporate self-sustainability by empowering the

organization to achieve fiscal productivityo The cost policy, sorting out responsibilities, setting terms

of operations and defining territorial rights.

Effect of Channel Management Decisions

o Johnson & Johnson. (2012). Our company. Retrieved from http://www.jnj.com/connect/about-jnj/company-structure

o Johnson & Johnson. (2011). Johnson & johnson form 10-k annual report. Retrieved from http://www.investor.jnj.com/2010annualreport/pdf/2010-10-k.pdf

o Allen, K. (2012). How to Idnetify Quantifiable Elements to Evaluate, Monitor, and Control Your Marketing Plan. Retrieved from http://smallbusiness.chron.com

References

Questions? Answers!