1. In what ways does your media product use develop or
challenge forms and conventions of real media products?
Watch extract of jump cuts from our music video here
Editing: Jump cuts

2. Watch en extract of
editing to the beat in our
music video here

We also used a lyric
match shot here
which again shows how
we have followed certain
conventions of music
video.
Editingclips to the beat
3. Editing: montage
4. Editing: Diegetic/non diegetic sound
5. Editing: Diegetic/non diegetic sound
6. This is an example of the sunny lighting used in the video to create positive connotations
This lighting of the character in school juxtaposes the sunlight and colour in the other part of the narrative. Contrast is often used in music videos and thus we have stuck to this convention.
The gig lighting was a mix of colours such as red white blue and green which went with the positive atmosphere that we wished to create.
Lighting also looked professional due to us actually recording at The Skints official gig
Lighting and colours
7. We wore fairly dark or neutral colours as we
felt like this depicted the casual type of clothes
that would be worn by a demographic who
arent very concerned with materialistic things
or are just happy with who they are. These clothes
Arent too dressy and so show the characters
to be laid back and relaxed.
Bradley is wearing a dull grey suit. The grey connotes the dull mundanity of his day or all of the unfortunate events that occur within his day. He is dressed smartly for school, but this also suggests that he is a good student as he makes an effort.
CLICK TO PLAY
after automatic speaking has finished
Costume
8. Mise-en-scene is shown in the clip below.

We wanted to highlight the rebelliousness of the teens who skip school and so we made their bedrooms very messy.

9. The cigarettes and sheesha is our way of alluding to where ska music originated from (i.e. reggae) as the symbol often associated with this genre of music is the marijuana leaf. Music videos often make allusions and the ska music videos we watched featured mise en scene so we have stuck to conventions with our music video. 10. We used a sheesha pipe, cigarettes and condoms to make a statement about many teenagers today and highlight the sort of demographics that listen to the skints alternative music i.e. people who are laid back, dont take life too seriously and just want to enjoy themselves and experiment.Mise en scene
11. Overall I think our group have stuck to many conventions of music video on the whole, especially so the ska genre. We have paid homage to sonic boom six in terms of storyline and mixing the gig with the narrative. I dont believe we have created a parody as we have not intended to poke fun at this genre. However, there is one close up shot of the school characters reaction (when his teacher tears up his paper) which could be seen to be parodying the ska music vid. genre as the facial expression seems quite comical. I dont particularly think this shot worked very well as it could seem to undermine the naturalistic plot that we had aimed to create. I would definitely change this feature, were we to re-do the whole process.
I think we have developed this genre of music video by being slightly more creative with editing and creating a video that is more fun to watch than the other ska videos we have analysed.
12. How effective is the combination of your main product and ancillary texts?
When researching into The Skints I found their previous album cover featuring a skeleton which gave me an idea or pretence for my own album artwork.
This artwork also gave me an idea for my album cover as it made me
realise the message that this band may be trying to convey. i.e. that
money isnt everything.

We made it a priority in our video to also get this point across of materialistic possessions not being the be all/end all

13. We tried to avoid showing the characters in the narrative doing any activities that are expensive. E.g. they play in a playground, walk around camden, smoke cheap roll up cigarettes and dont appear to spend a lot of money. 14. When we brainstormed what the characters could do in London, ideas such as going to an arcade were suggested but were then boycotted as we thought that this was somewhat moving away from the idea of easy living