The future of museums and learning to live

with love change

http://www.slideshare.net/miaridge

@mia_out

Mia Ridge, Cultural Heritage Technologist

The world is changing…

Image: Horia Varlan

…but we're

• Rich user experiences

• Transmedia• The arrrrs (QR, AR)

• Crowdsourcing• Games• Service design

Transmedia

• Content and experiences across platforms: in-gallery, on your website, on social media, in print, in games, in audio…

• …and ideally audience participation changes things...

• A challenge to the primacy of exhibitions

Augmented reality

Augmented reality + QR

QR codes: Derby Museum

Adjusts to language of your phone to provide multilingual content e.g. http://en.wikipedia.org/wiki/Gold

They were here, then

Geo-located, mobile, now

…or go low-tech

'Once upon a time...'

Crowdsourcing and participation

Try transcriptions; image cropping; map rectification; metadata creation; experiential data… but show the impact

Museum 2.0: Guest Post: Using Visitor Participation to Improve Object Labels at the San Diego Natural History Museum

• New audiences; new types of engagement• Location-based games (e.g. SVNGR)• Crowdsourcing games (e.g. metadata games)• Game-based learning (e.g. High Tea,

Launchball etc)Image by: starmud

Games

Our audiences are (getting) used to being heard…

Service design

• Consistent user experience across all platforms• Addresses every aspect of customer service• Requires holistic strategy, end to silos

Image by: tobiastoft

Common threads?

• Personal, mobile and on-demand• No such thing as an off-line experience

anymore• New ways of telling stories• New ways of reaching audiences• New relationships with audiences• Require holistic strategy and design

Image by: Eire Sarah

Future-proofing the museum

Image by s.o.f.t.

Bite-size content

• Fit into people's lives• Be where people hang out• Be shareable• Be 'snackable' - small curated collections of

objects; images and video; blog posts; tweets; stories

Image by: dhaun

Look outside

Many new beginnings

• Start small, watch and learn; remove obstacles; repeat

Thank you!

Mia Ridge, Cultural Heritage Technologist@mia_outhttp://openobjects.blogspot.com