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Name: Daniel Lawrence Candidate Number: 6675 Center Name: St. Paul’s Catholic Collage Center Number: 64770

Log Book

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Page 1: Log Book

Name: Daniel LawrenceCandidate Number: 6675Center Name: St. Paul’s Catholic CollageCenter Number: 64770

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Preliminary Task Progression– EvidenceFront CoverStep-by-step

First I started out by placing the masthead for the school magazine. I used a large font and bold colours to make it eye catching. I then went on to all smaller things such as the date and issue as well as the school logo and motto.

I then moved onto adding the cover lines on each side and used the same colours of the school logo (dark red and light blue) I did this to keep the colour scheme consistent. I then added a small black bar down the left side of the page and added to small black boxes on the top and bottom of the left corners

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Preliminary Task Progression– EvidenceFront CoverStep-by-step

I then added a picture of a 6th form student studying in a medium close shot as well as social network sites such as Facebook, Twitter and YouTube to draw in young teens attention as they are users of these social networks. I also added a website address so that people could read it on the go on their phones or tablets. Finally I added gradient overlay using a blue that went to dark to light. I felt this was effective as it went nicely with the red masthead and kept the school colours consistent

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Preliminary Task Progression– EvidenceFront CoverStep-by-step

I started but placing black and white lines over the page to make sections where I would place images and writing. I also added the text contents and added the school logo.

I then added more images such as the crucifix, Miss Bacon, Ofsted logo and social media site logos and finally a picture of the north site building. I then went on to fill the page with contents pages and information

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Preliminary Task Progression– EvidenceContents pageStep-by-step

Finally I added some small captions under the social media sites and added the date and issue. Finally I added a light blue background and added red boxes around some of the writing to keep the colour scheme consistent thought the magazine

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Main Task Progression– EvidenceFront CoverStep-by-step

Before I put in the main image I placed the Masthead and enlarged it to make it stand out. Then went on to add the cover lines, and the date and issue number. I then went on to add the black bar down the left hand side of the page and added the magazine web address

After putting down the basic layout of the front cover I went and added the main image. Originally I didn't’t want more than two cover lines but I added one more to make sure the page didn't look plan in the left side. I also added a strap line under the masthead and also gave the masthead some colour. I went on to add the bar code, price and an exclusive down load from iTunes. After this I added the main stories title about Daniel Lawrence with a small quote underneath

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After placing the main parts of the front cover I went on to add some colour and other things. As the Rolling Stone magazine was my inspiration magazine I tried to keep to their colours of Red, black and white. I changed the colour of the masthead to red like the rolling stone and added some white and black boxes around the cover lines and other text on the page. I felt the price was hard to see so I enlarged it and moved it up. Using DAFont I created the text ‘Gemini’ and used it to replace the original main story title, I then went on to add the social media logo’s along with the magazines social media sites. After this I added a circle around the exclusive download and made a spray paint effect around the circle.

As the rolling stone magazine was my inspiration I tried to make my masthead similar so instead of having it just red I added white and black behind it and made it look like a shadow was behind it as this matched the main images shadow.. I also moved the price back to its original place and added a black box around it. I was not happy with the Gemini text so I replaced it with a new story and stuck to the colour scheme of white, then I created another shadow effect to make the page link together.

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Main Task Progression– EvidenceContents PageStep-by-step

To start off I used the same colour scheme of red, white and black. I re used the same colour’s and text as the masthead on the front cover to make the masthead for the contents. I used the same idea of using boxes behind the text to bring out the text and white colour’s.

After placing the basics down on the page I added pictures and an editorial. Since the front cover and double page spread all had a brick wall background I decided to add it on the contents as well. I then added white boxes around the white texts to bring them out. The pictures look plan so I added white and black boxes around them to make them stand out as it looks like they are popping out of the boxes. After this I added the final touches of the social media websites and the page number. I was not happy with the way the bricks looked as a background for the contents so I changed it to a light grey.

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Genre research pageRolling Stone

Rolling Stone, biweekly American magazine that reports on music, pop culture and politics. The Rolling Stone magazine was founded in San Francisco 1967 by Jan Wenner and Ralph Gleason. The first ever issue of the Rolling stone magazine was published on 9th November 1967 with John Lennon as star appeal on the front cover. The Magazine effectively combined passion and professionalism, using both proper English and street slang. Many well know writer and journalists such as Hunter S. Thompson, Cameron Crowe and Lester Bangs all started their careers with the Rolling Stones. As the magazine increasingly came define significant trends and discerning tastes in rock and pop music, appearances on its coveted by established as well as up-and-coming musicians as emblems of critical success. In effort to enhance its image, the magazine moved offices to New York in 1977.

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Code and conventions

Masthead- The Masthead is unique to every magazine and is what a magazine will be remembered by, by the audience.

Cover Lines- Cover lines are used to quickly inform the audience about other stories inside the magazine. They usually focus on the more popular artists or stories.

Star Appeal-A well know star is place on the front cover and usually takes up most of the page with a close to medium shot. This is done so it grabs the audiences attention as they will know the star and may be interested in the issue

Barcode

Date and price- The date and price is usually put in the top or bottom corners of the magazine. This is done to inform the audience of the price and date of the magazine as well as the issue number.

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Target Audience – Katz, Maslow, Hartley and/or socio-economic needsThe target audience of the Rolling Stone magazine is a young and very mainstream audience of 15-24 year olds, with the magazine content being largely popular culture often focusing on actors, television and pop music.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you researchFrom the research completed into this media product, I think the USP is Billie Bob as star appeal as he takes up most of the front cover therefore being the main attention of this page.

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Publisher Research

• The Rolling Stone magazine was founded in San Francisco 1967 by Jan Wenner and Ralph Gleason. The magazines creators intended Rolling Stone to be a barometer of the artistic tastes and political sensibilities of the student generation.