– Level 3 Cambridge Introductory Diploma in Media

Unit 15: LO2

Print Based Advertising

St. Andrew’s Catholic School – Candidate Name: Thomas Hibbert

Candidate Number: 2063Unit 15 Overview

Contents Page

Feedback from Pitch – Witness Statement

These are my witness statements.

Feedback – Survey Monkey

I learned from my feedback that I appeared extremely professional when presenting my pitch and that my Photoshop work was ‘fantastic’ and was of a high standard.

Feedback – Client’s likes and dislikes

Safe working practicesWhen I made my final adverts, I used Photoshop CS5. I chose to use this because I was already familiar with the program and it would allow me to create the posters to the standard required and of good quality.

I edited my background photo only to brighten the image so that the field and sky were visible to the reader.

The tools I used were the text tool, the paint bucket, the line tool and the colour swatches. I used colour swatches because this way I knew I would keep the brand identity across the adverts.

Photos Used

I only used one photo for my poster which was the image on the field. I only used this image on the poster that would be in the public because I wanted people to get the idea of summer when they saw it as to get exited about the summer festival.

Comparison

Pattern in masthead

Sponsors

Date

Web address

Comparison

Artists listed

Continuous colour scheme

Date

Title of festival

Legal and Ethical requirements

Copyright ©Copyright applies to my poster because I own the rights to the material. Copyright protects my work because it stops anybody else using my work and claiming it as their own.

RoyalitiesRoyalties apply to my adverts because if I will be using people to market the product I create, this means they will have to be given ‘royalties’ and I will have to create a royalty agreement with the marketer.

Final Poster

Final Advert

Changes MadeWhen I was making my final advertisements I was given changes to be made. The changes that I was assigned were given to me in the witness statement.

AdvertThe poster’s wed address was instructed to be bigger.

The date was incorrect as stated in the witness statement

Changes MadePosterKlashed needs to be in the same font as the Klashed text.