LinkedIn:

for a university faculty member

Jack Guangzhi ZhengAssistant Professor, IT Department

http://www.linkedin.com/in/jgzheng

April 16, 2012

Professional Development Workshop

Overview

• What is LinkedIn?

• How can LinkedIn help us as university faculty?– Individual: scholar, professional, educator– Community: user group, academic/professional

association, special interest group– Institution: degree, department, school,

university

• How is LinkedIn used in SPSU?

LinkedIn

Professional

Social and networking

Dynamic resume

Job and career

Skill and achievement

Endorsement

Business

Credibility

Basic LinkedIn Capabilities

Personal profile and

resume

Endorsement and

recommendation

Application and content

mashup

Updates and feeds

Contact management

Job searching and posting

Company profile Group

As a Professional/Faculty

• Dynamic vita/resume building

• Professional networking– Create connections with colleagues, students

practitioners, etc.– Keep all contacts organized.– Share updates and ideas.– Get connections' updates and sharing.

• Participate in professional groups (community of practices)– Hot topic discussions– Get notified about events

Dynamic Resume – Get Recognition!

• Presentations

• Projects

• Publications

• Student recommendations

• Skills

Social and Networking

• Automatic updated contacts– Keep in touch!

• Activity feeds from connections– Share content, thoughts and ideas– Profile changes– Skill endorsement– Recommendation– Group activities

Groups

• Group examples– Professional– Interest– Association– Academic– Alumni– Non-profit

• What can we do in groups– Discussion– Conference and journal call for papers– Event publicizing– News and updates– Survey

Group Discussions

• Educational

• SoTL

• Expertise

• Practice

• Technology

• Hot topic

• Trends

• Research

Creating and Managing a Group

As an Institution

• Two major purposes of using social media– Marketing and promotion– Student engagement and services sense of

community

• How is it different from other popular social networks like FaceBook?– Audience: professionals– Content: professional and educational

Serving Students

• It's not only professional development and networking for faculties, but also for students

• Students should be encouraged to join the professional network for career development– Find networking and job

opportunities– Look for "role models" who

have similar backgrounds

• Plus, it's also a good way of out-of-class student engagement http://www.dazeinfo.com/2013/02/26/social-media-channels-used-by-recruiters/

Faculty Involvement

• Encourage students to build up career profiles and portfolio

• Urge students to actively participate in professional networking

• Facilitate group discussions on– career related issues and concerns– industry trend– advanced education and training– community news and events

SPSU on LinkedIn

I made some earliest and most contribution and remain as an co-owner of the site.

http://www.linkedin.com/company/southern-polytechnic-state-university• Over 1,500 followers• Over 200 page views per month• Attention from the marketing dept.?

Degree Programs on LinkedIn

http://www.linkedin.com/company/southern-polytechnic-state-university/master-of-science-in-information-technology-1287754/product?trk=biz_product

SPSU Groups

Group # of Members Owner Creation DateSPSU Alumni 2702 Patrick Duncan 4/7/2008

SPSU Group 656 David Christiansen 7/8/2008

Construction Management 502 Cherri Watson 8/28/2009

Career Center Connection 240 Jill Forest 8/25/2009

SPSU IT Graduates 107 Jack Zheng 10/16/2012

Business Administration 101 Brenda Luther 6/13/2008

ETCMA 78 Sarah Weldon 10/18/2012

MS in Quality Assurance 53 Bill Bailey 1/3/2013

Entrepreneurs Forum 43 Pierrette Maillet 12/28/2011

Consort AT-HIT Alumni 36 Anngie (Jenkins) Young 3/27/2013

Civil Engineering (BSCE) 17 Fereidoon Angoory 8/9/2012

CGDD 12 Jon Preston 3/20/2013

Architecture Alumni 4 Jesse Caudill 2/20/2013

CS and SWE Alumni 2 Orlando Karam 3/20/2013

As of 4/14/2013

SPSU IT Graduates Grouphttp://www.linkedin.com/groups?gid=4673332

A Few Tips

• Privacy– Edit your public profile

• Easy share to LinkedIn

• LinkedIn APIs– Share plugin– LinkedIn profile plugin to put on your website– Login with LinkedIn

• Content mashup– SlideShare– WordPress