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6 Steps to LinkedIn Success

Linked in seminar book

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Page 1: Linked in seminar book

6 Steps to LinkedIn Success

Page 2: Linked in seminar book

OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202

+02+ mindjarmedia.com

Contents

mindjarmedia.com | Digital Marketing | Training | Analytics

Why LinkedIn

6 Steps to LinkedIn Success Build a 100% Profile Establish Important Contacts Distribut Thought Leading Information Lead groups and discussions Leverage Your Network Get Results

More to LinkedIn Using Slideshare to Build Content LinkedIn Advertising to Sell Yourself

Your Score How Do You Rate?

Page 3: Linked in seminar book

O 904.354.2600 /// [email protected]

mindjarmedia.com +03+

Why LinkedInLinkedIn boasts over 100 million users globally and is a publicly traded company. Ticker: LNKD. This business only social media allows every level of business to connect on the same playing field with the same voice. LinkedIn is the fastest growing social media for business where you can distribet information, make contacts and best-of-all, see who has been perusing your profile - are you connected?

LinkedIn Statistics:What Do You Use LinkedIn for the Most?

[email protected]

Page 4: Linked in seminar book

OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202

+04+ mindjarmedia.com

mindjarmedia.com | Digital Marketing | Training | Analytics

6 Steps to LinkedIn SuccessBuild a 100% Profile

Spy on other profiles

Hi-Resoution Picture

“Conversational” Personal Summary

In-Depth Experience Listed

Ask For Recommendations

Make Recommendations

NOTES

Page 5: Linked in seminar book

O 904.354.2600 /// [email protected]

mindjarmedia.com +05+

[email protected]

6 Steps to LinkedIn SuccessEstablish Important Contacts

Choose Targeted Fields

Reach the 500+ Mark

Connect With Specific Groups

Personalize Your Invitation to Connect

Received Card General Hot Lead

Page 6: Linked in seminar book

OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202mindjarmedia.com | Digital Marketing | Training | Analytics

+06+ mindjarmedia.com

6 Steps to LinkedIn SuccessDistribute Thought Leadership

Become A Resource

Distribute Information

Comment On And Share Information From Users

Send Sales Information Sparingly

Don’t SPAM

Hey buy my stuff, it’s totally great and now it’s 50% off! Here’s a link that doesn’t work!! www.buystufffocheap.net

Did you know that the competition has messed up every order this week. Not us! and for a limited time you can get FREE SHIPPING. Click on this unfunctional link: www.buystufffocheap.net

Have you read the Blog post about our new catalog? You shouldn’t miss this great deal on all of our items on stock!! This misspelled link will take you there CLICK IT!: www.buystufffocheap.net

Page 7: Linked in seminar book

O 904.354.2600 /// [email protected]@mindjarmedia.com

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Poll Your Audience

6 Steps to LinkedIn SuccessLead Groups & Discussions

Ask Questions

Take & Distribute Polls

Answer Questions on LinkedIn

How do you _________________at _________________?

Statistics

DID YOU KNOW?:All discussions put out to groups go into that network’s inbox. That is the potential to reach hundreds or thousands of people - with your message.

Page 8: Linked in seminar book

OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202mindjarmedia.com | Digital Marketing | Training | Analytics

+08+ mindjarmedia.com

6 Steps to LinkedIn SuccessLeverage Your Network

Get Introduced Through Others

Use Upgrades Like InMail

InMail

Subject: Conference VIP Speaking Opportunity

Mr. Dondrop,We are holding a seminar at the upcoming conference in Las Vegas in 5 months and would like to request that you speak for several breakout sessions. Of course, we are prepared to offer a stippend, all travel accomodation and a negotiable fee for your efforts. I am connected with your assistant Mary Osworth, so if you would rather I conduct further conversations with her about your availability, I will do so.

InMail is a service offered from LinkedIn for a fee that allows you to directly target a potential client in his or her inbox. With this functionality you get:

100% Open Rate: InMail MUST be opened. Otherwise it sits in there inboxLow Cost: There are several plans to fit budgets if for nothing else but testingNo Reply?: Within 7 days, LinkedIn will credit your money back!30% More Effective Communication: Compared to email, that is about 40% response rate

Page 9: Linked in seminar book

O 904.354.2600 /// [email protected]@mindjarmedia.com

mindjarmedia.com +09+

InMailPut this kind of information in a spreadsheet and cross-reference your performance with leads and sales based on the numbers and your time spent:.

Measure Your Performance

6 Steps to LinkedIn SuccessMeasure Your Performance

MEASURE

How Many Comments in a Month

How Many Connections Made Per Month

How Many Monthly Profile Views

Page 10: Linked in seminar book

mindjarmedia.com | Digital Marketing | Training | Analytics

+010+ mindjarmedia.com

More To LinkedInUtilizing AppsMarket With Ads

Utilizing Apps.Applications on LinkedIn are a very valuable tool that will set your profile apart from other people’s in your field. With applications like Slideshare that allows you to spotlight presentations on your profile or LinkedIn events to let your network know when the next Chamber event or conference you are attending is being held - LinkedIn apps launch your profile well-past novice users.

LinkedIn PPC AdvertisingWith this amazing targeting tool, reach the decision makers based on their profile information. Would you like to contact the CEO of a multi-million dollar company with ads that only speak to 3 - 4 individuals (your market) AND only pay when you click - LinkedIn allows that.

Are You Prepared?Get the right covererage for your Commercial Property from Mark Weyers. >>Learn More

Page 11: Linked in seminar book

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[email protected]

How Do You Rate?

16 - 20

10 - 15

5 - 9

0 - 4

You’re among friends. There is no reason to lie.

WOW. You already know the power of LinkedIn!

Great Start! Taking it to the next level will set you apart from your competition.

It’s time to get connected.

Final Score

Page 12: Linked in seminar book

mindjarmedia.com | Digital Marketing | Training | Analytics

+012+ mindjarmedia.com

Notes

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Tips & TricksLinkedIn has to be a daily routine. This social network can increase your leads, sales and most importantly, your personal brand. Utilize the tools offered through LinkedIn and be a leader in your industry

Don’t hesitate to contact Mind Jar Media with further questions or concerns regarding LinkedIn Strategy and Training. 352-678-1147.

Page 13: Linked in seminar book

[email protected]

mindjarmedia.com +013+