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What is LinkedI ?
A. Another version of Facebook
B. A job search siteC. A brand of fencingD. A business-oriented social
networking siteE. I have no idea!
How many users are LinkedIn?
A. 60 thousandB. 380+ millionC. 8 thousandD. 500+ millionE. I have no idea!
2 new members join per second! Members in over 200 countries
o 67% are located outside of U.S.
o 23 languages
Over 3 million companies have profiles!!
Over 39 million students & recent college graduates have profiles
Why should you use LinkedIn?
A. To get adviceB. To connect with friendsC. To connect with other
professionals in your field
D. To look for a jobE. To help othersF. To do researchG. I have no idea!
Why is LinkedI important to your job search?
Allows you to market yourself and create your “brand” along with the other things in your job search toolkit.
Which can contain the following: resume or CV cover letter Research and teaching statements Business card Website or blog Social media profiles: LinkedIn, Facebook, Twitter, YouTube
Allows you to establish, build, and maintain a professional network
Allows you to gain information about career fields/industries, companies, and job leads
Why is LinkedI important to your job search?
Employers use LinkedIn to find candidates
o 75% of HR departments are now required to research candidates online.
o 70% of recruiters have rejected candidates based on information they found online.
o 85% say that positive online reputation influences their hiring decisions at least to some extent.
* Study conducted for Microsoft by Cross-Tab Marketing Services
Getting Started
Be careful about sending a notification to people already inyour contact list if using Yahoo, Google, etc.
Building Your Profile
Privacy settingsClaim your unique URLComplete your profileRequest connections (personalized message!)Join groups (get involved!)Collect recommendations (and give them
too!)
Building Your Profile
Headline – be creative Ex: “Aspiring Marketing Guru” instead of “Business Major”
Summary – describe your professional identity Skills, accomplishments, and career direction/goals
Specialties – set yourself apart Great place to include industry keywords
Skills Define your skills & research others’!
Sections Add section titles to customize your profile
Building Your Profile
Turn Relationships into OpportunitiesBuild your network, connect to individuals, and network
your way to a jobIdentify and search career fields, job titles, or
companies that interest youFollow companies of interest to youLook through job postingsKeep in touch and thank people!
www.linkedin.com
Do’s & Don’ts
Do Upload a professional picture Have a fully completed & current profile Have a friend read over your profile to make sure it is
grammatically correct & your profile is clear Connect with real friends and contacts Join Groups
Don’t Use like Facebook & Twitter Link your profile to your Twitter or your other social media
accounts Lie about your professional experience on your profile Forget to use grammar & spellcheck!
