Libraries, Archives, and Museums Use of Social Media Sites, by Cyndi Shein, 2012

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As part of a larger presentation on Libraries, Archives, and Museums' (LAMs) use of social metadata, Cyndi Shein discusses some ways that Libraries, Archives, and Museums are using popular social networking platforms to engage users and/or harvest descriptive metadata and some lessons learned from OCLC's related surveys and research. This slide deck was part of a larger presentation. To view or listen to the entire presentation, go to: Cheryl Gowing, Marja Musson, Cyndi Shein, Karen Smith-Yoshimura, Ken Varnum, and Elizabeth Yakel. 2012. Social Metadata for Libraries, Archives, and Museums Webinar. http://www.oclc.org/research/publications/library/2012/2012-01r.htm The reports mentioned in this presentation are available online: Karen Smith-Yoshimura and Cyndi Shein. 2011. Social Metadata for Libraries, Archives and Museums Part 1: Site Reviews. Dublin, Ohio: OCLC Research. http://www.oclc.org/research/publications/library/2011/2011-02.pdf Karen Smith-Yoshimura, et al. 2011. Social Metadata for Libraries, Archives and Museums Part 2: Survey Analysis. Dublin, Ohio: OCLC Research. http://www.oclc.org/research/publications/library/2011/2011-03.pdf ‎ Karen Smith-Yoshimura and Rose Holley. 2012. Social Metadata for Libraries, Archives and Museums Part 3: Recommendations and Readings. Dublin, Ohio: OCLC Research. http://ww.oclc.org/research/publications/library/2012/2012-01.pdf

Text of Libraries, Archives, and Museums Use of Social Media Sites, by Cyndi Shein, 2012

  • 1. Social Metadata for LAMs, 2012-03 LAMs use of third-party sites Cyndi Shein Getty Research Institute

2. Social Metadata for LAMs, 2012-03 Social metadata social media Most of the institutionally-based sites were only attracting moderate user participation Popular sites were attracting a great deal of participation How did our research on social metadata expand to include the study of social media and other third-party sites? 3. Social Metadata for LAMs, 2012-03 Social metadata on popular sites What can we learn from third-party sites? How are LAMs leveraging the popularity of blogs, LibraryThing, Flickr, YouTube, Facebook, Twitter, and Wikipedia? While projects such as PennTags and Mtagger were struggling to attract participants, users of sites like LibraryThing and Good Reads were tagging books by the millions. 4. Social Metadata for LAMs, 2012-03 Lessons learned 5. Social Metadata for LAMs, 2012-03 Lessons learned 1. Dont reinvent the wheel 2. Look before you leap 3. Keep your finger on the pulse 6. Social Metadata for LAMs, 2012-03 Dont reinvent the wheel 7. Social Metadata for LAMs, 2012-03 Build user communities Share collection content and promote special events Harvest user-contributed images and metadata for incorporation into their own websites Create interactive walking tours/maps featuring historic collection images Bring historic news, diaries, and correspondence to life by delivering info chronologically as a serial Display user-generated metadata in OPACs alongside LC headings Survey the landscape to see how others are using blogs and social media sites to: 8. Social Metadata for LAMs, 2012-03 Look before you leap Before you jump headlong into the social media arena Identify a clear goal Survey available resources Create a plan 9. Social Metadata for LAMs, 2012-03 Plan must consider... Who is your audience? What type of content will you deliver? What type of user contribution do you seek? What will you do with the user contribution? What is your exit strategy? How will you define and measure success? 10. Social Metadata for LAMs, 2012-03 Measuring success Portrait of Ruth Nomura 11. Social Metadata for LAMs, 2012-03 Keep your finger on the pulse 12. Social Metadata for LAMs, 2012-03 Interesting developments 13. Social Metadata for LAMs, 2012-03 14. Social Metadata for LAMs, 2012-03 15. Social Metadata for LAMs, 2012-03 16. Social Metadata for LAMs, 2012-03 17. Social Metadata for LAMs, 2012-03 18. Social Metadata for LAMs, 2012-03 19. Social Metadata for LAMs, 2012-03 20. Social Metadata for LAMs, 2012-03 21. Social Metadata for LAMs, 2012-03 22. Social Metadata for LAMs, 2012-03 Managed by: We are what we do 23. Social Metadata for LAMs, 2012-03 24. Social Metadata for LAMs, 2012-03 Growing possibilities