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Leverage Social Media for Student Engagement
Leverage Social Media for Student Engagement
Leverage Social Media for Student Engagement
How comfortable are you with internet technologies?
Poll
How comfortable are you with internet technologies?
Bill Gates
Poll
How comfortable are you with internet technologies?
Bill GatesFred Flintstone
Poll
Dance Floors
Bad Dance
5
0N 543210N
Good Dance
Bad Dance
5
0N 543210N
Good Dance
Good Campus
Bad Dance
5
0N 543210N
Good Dance
LeadershipOpportunity Good Campus
of students will never participate in a college
sponsored activity.
60-84%
National Survey on Student Engagement
The Steps
1) Introduce Yourself
The Steps
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
relevantV3) Make Small Groups
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
4) Get Out Of The Way
relevantV3) Make Small Groups
Connect Them:
Connect Them:
Connect Them:
Connect Them:
Great Dance
Great Dance
Great Campus
No
YesNo
Web 1.0
Web 2.0
Web 1.0 Web 2.0
Broadcaster Converser Connector
5 Myths of Social Media
3) There’ll be instant payoff
1) It doesn’t cost anything
5 Myths of Social Media
3) There’ll be instant payoff
1) It doesn’t cost anything
2) It doesn’t take extra time
5 Myths of Social Media
3) There’ll be instant payoff
1) It doesn’t cost anything
2) It doesn’t take extra time
5 Myths of Social Media
4) You need to be on every tool
3) There’ll be instant payoff
1) It doesn’t cost anything
2) It doesn’t take extra time
5 Myths of Social Media
4) You need to be on every tool
3) There’ll be instant payoff
5) Social Media fixes a crappy product
How Many Facebook Pages Do You Manage?Q:
ConnectorBroadcaster Converser
∑edges e
U W de e e
6. NFO: News Feed OptimizationEdgeRank
U - affinity score between viewing users and edge creatore
W - weight for this edge type (create, comment, like, tag, etc.)
d - time decay factor based on how long ago the edge was created
e
e
∑edges e
U W de e e
6. NFO: News Feed OptimizationEdgeRank
U - affinity score between viewing users and edge creatore
W - weight for this edge type (create, comment, like, tag, etc.)
d - time decay factor based on how long ago the edge was created
e
e
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
facebook.wvu.edu
What Stage is Your School’s Facebook Usage?Q:
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
• Link (Unofficial Groups / Digital Identities)
Recommendations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships
Limitations
• Individual Analytics
• Facilitating Relationships
Limitations
• Individual Analytics
• Top Down Control
• Facilitating Relationships
Limitations
• Individual Analytics
• Top Down Control
• Relevancy
How Many Twitter Accounts Do You Manage?Q:
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
#MaristMonday
Ed CabellonBridgewater State University
@EdCabellon
Professional Development
www.thesabloggers.org
Recommendations
• Be Human / Add a Face
Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
• Experiment
Recommendations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships
• Individual Analytics
Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy
Limitations
QUESTIONS?thoughts?
feelings?
What’s Next (part 1)
What’s Next (part 1)
What’s Next (part 1)
What’s Next (part 2)
Instant
Individualized
Analytical
Outsourced
text “like swiftkick” to 32665
Stay Informed
www.swiftkickonline.com/blog
@swiftkickonline
text “like swiftkick” to 32665
Stay Informed
www.swiftkickonline.com/blog
@swiftkickonline
