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LESS IS
MORE -
GAME
A C
AT A
LYS
T F
OR
A S
US
T AI N
AB
L E F
UT
UR
E
Dr Noel Cass – Lancaster
University [email protected]
Liz Horn – LESS [email protected]
THE CHALLENGE
Developed economies, with just 20% of the world population, are responsible for almost 80% of the life-cycle impacts of consumption. The challenge for developed economies is therefore, to do more with less. [Tucker et al, 2008]
[Annie Leonard, The Story of Stuff]
Pathological consumption has become so normalised that we
scarcely notice it. George Monbiot
Children growing up in the UK are the most pressured, unhappy and commercially vulnerable in the western world.
Unicef 2011
When we are playing games, we are tapping into our best qualities, our ability to be motivated, to be optimistic, to collaborate with others, to be resilient in the face of failure.
Dr Jane McGonigal , Institute for the Future
GAMING FOR GOOD
Urgent Optimism
Social Fabric
Blissful Productivi
ty
Epic Meaning
= Super-Empowered Hopeful Individuals
LESS IS MORE – GAME IDEAS
• Create a cross-platform game that crosses the digital - real world barrier to create communal sustainable action.
• Players will co-design, curate and moderate the game by setting sustainable challenges and providing rewards.
• Mixture of individual and group activities & rewards to test what motivates different people to act.
• Rewards in-line with sustainable ethos of the game – leaderboards, PBs, real-life community rewards e.g. Freeshop or Swap Shop items, BARTER points.
=
CITIZEN LED RESEARCH
Fun Theory….
Cultural Theory…
Behaviour Change…..
How to successfully
motivate pro-environmental
behaviour?
Jeongwon Ji’s electronic designs made of Chinese mitten crab bioplastic
Social Practice Theory….
How do end-users shape the meaning and development of innovative technologies?
Gamification…
• FOCUS GROUPSWith LMC students & Senior Learners Group at Lancaster University.
• CREATIVE GATHERINGS Picking brains of local artists, designers, doers, illustrators, hackers, gamers, innovators & dreamers. Join us!
PROOF OF CONCEPT
• PARTICIPATORY DESIGN WORKSHOPTo creatively explore design ideas for the game. What is possible?
• Q-SORT ACTIVITY To identify clusters of attitudes towards pro-environmental behaviours.
• ONLINE SURVEY To collect public views on our ideas about the game and how people might be engaged through it to take action.
PROOF OF CONCEPT cont.
• TRIAL OF THE GAME - Spring 2014
To run a test of different types of challenges….Get Playing!
• INTERVIEWS To get feedback following the trial.
• Catalyst Website – www.catalystproject.org.uk/content/less-more
• Facebook Group/Less is More Game!
• Twitter/LessMoreGame• Less is More Blog coming Jan
2013
Email Us: • [email protected]• [email protected]
Get Involved & Play the Game:
