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This week we focused on practicing deep customer empathy through interviewing. We also did initial pitches and provided thrill / kill feedback about each presentation.
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Lean Launchpad:Pitches
Practice
» Design a delightful vacation for your partner˃ Lots of why questions!
Today’s Agenda
» Networking / Practice» Weekly Topics» Ground Rules» Pitches» Homework» Mentoring
Weekly Topics
» 5/19 – First Pitches (9am-11am)» 5/26 – Experiment Day (9am-5pm)» 6/2 – Customers, Users, Payers (9am-12pm)» 6/9 –Value Propositions (9am-12pm)» 6/16 – Distribution Channels (9am-12pm)» 6/23 – Customer Relationships (9am-12pm)» 6/30 – Revenue Models (9am-12pm)» 7/7 – Partners (9am-12pm)» 7/14 – Key Resources & Costs (9am-12pm)» 7/21 – Lessons Learned Presentations (9am-12pm)
Ground Rules
» Be on time» Support team balance» Be accountable (High say/do ratio)» Make sure materials are online» We’d like videos!
Interactive Pitches
» 3 Minutes (no exceptions)» 2 minute quiet brainstorm – What thrills?» 2 minute quiet brainstorm – What to kill?
Let’s Pitch
City Recess
Appstore Analytics
Forward Intelligence
Verb Club
WionTV
Synthesize Feedback
» Cluster» Find Patterns» Prioritize
Questions?
Homework
» Read pages 86-111, 135-145 of Business Model Generation» Review pages 53-84 of Startup Owners Manual» Read: Steve Blank, “What’s a Startup? First Principles,”
http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
» Read: Steve Blank, “Make No Little Plans – Defining the Scalable Startup,” http://steveblank.com/2010/01/04/make-no-little-plans-–-defining-the-scalable-startup/
» Read: Steve Blank, “A Startup is Not a Smaller Version of a Large Company”, http://steveblank.com/2010/01/14/a-startup-is-not-a-smaller-version-of-a-large-company/
» 3-5 minute presentation˃ Market Size˃ Type of business: IP, Licensing, startup, unknown˃ Proposed experiments to test customer segment, value proposition, channel and revenue model
of the hypotheses.
» Start your customer discovery blog – Post to our Google Group