LEAD GENERATION AND CUSTOMER TARGETING WITH TECHNOLOGYExecutive Development Program

Real Estate Business Management

Agenda

Understand Customers – who they are and where they are

What tools / methods can be used to reach customers while keeping the costs minimum

How to build an online reputation with the right messaging and activities

How to manage the leads till the sales cycle is complete and beyond

Define your Target Customers Geographical

Targeting Where can you find

them? Age Groups

Which age group is most likely to buy?

Gender Which gender would

be a decision maker / decision influencer?

Interests What would be their

likely interests? Occupation

How and where would they be employed?

Sample Properties 1 BHK Budget Flat in

Wagholi Luxurious Penthouse

in Koregaon Park

Reach your Customers

Own Website Search Engine

Optimization (SEO) Online Advertising Social Media

Advertising Offline Marketing

Free Blogs Free Listing

Portals Social Media Discussion

Forums and Groups

Bulk SMS Bulk Emails

High Cost Low Cost

Build your Reputation

To the point clean and crisp communication Visuals and Graphics - A picture is worth a

thousand words! Engage and Interact Respond Fast Turn Negative to Positive Discounts and Offers – Grab Attention Clear Call to Actions – Define the next step

Lead Management / CRM Tools

Consolidated Database of all Leads

Automated Lead Capturing from Multiple Sources

Marketing and Follow Up Automation

Complete Interaction History Tracking

Open Source Web Based Software

Lite Versions of High End Software

Online Monthly Subscription Software

Free Trials

Benefits Low Cost Options

Thank you