-Background-The launch

-Price comparison-Product availability

• Bottled water• Water from Alaska• Purest water• Targeted at healthy

lifestyle people

•Launch in California

•Kristal bottle

•Sales below 60% forecast

•MD interviewed

0

0,5

1

1,5

2

2,5

3

3,5

Kristal Welbeck RockyMountain

Fontainbleau

3%

27%

55%

8%7%

Kristal

Welbeck

RockyMountain

Fontainbleau

Others

Kristal

Welbeck

Rocky

Mountain

Fontainbleau

Supermarkets X ۷ ۷ XHealth food shops ۷ X ۷ ۷Convenience stores X ۷ ۷ XDelicatessens ۷ X X ۷

• put down prise 2$

• Copy success Rocky Mountain