Spring & Summer 2011

Practical books for profitable business

• Career advancement

• Employment selection

• Self improvement

• Companies use testing

Paperback

$17.95, May

978-0-7494-6211-6

Paperback

$17.95, May

978-0-7494-6172-0

Paperback

$17.95, August

978-0-7494-6232-1

Personal development / careers / job hunting

• Graduate tests higher level

• Graduates seeking entry level jobs

• Workbook larger format

• EQ now used in employment selection

Paperback

$17.95, May

978-0-7494-6209-3

Paperback

$17.95, May

978-0-7494-6174-4

Paperback

$17.95, July

978-0-7494-6230-7

Personal development / careers / job hunting

• NLP Hot topic

• Maximizes interpersonal effectiveness

• Useful in a work context

• Communicate, influence, persuade

Effective NLP SkillsUnderstand Yourself and Others; Be a Better Communicator; Learn to Influence and Persuade

Richard Youell and Christine Youell

Creating Success Series

Paperback

$14.95, June

978-0-7494-6275-8

Personal

development /

career

development

• Not only business people• Few people are “naturals”• We all need some help• You can be the judge!!

Paperback

$14.95, June

978-0-7494-6278-9

Personal

development /

communication

Paperback

$24.95, April

978-0-7494-6296-3

Business skills /

marketing /

entrepreneurship

• Higher level than Creating Success• Practical Information for SMEs• DIY or RPF – need to know info• Owners, franchisees, operators

How to Negotiate EffectivelyImprove Performance; Delegate More Effectively; Handle Poor

Performance and Manage Conflict

Pat Wellington

April, $24.95, 978-0-7494-6285-7

Business skills / HR management

• Maintain performance / retain staff

• Checklists & exercises

Marketing Your BusinessMake the Internet Work for You; Get into Exports; Learn about

Products and Pricing

John Westwood

April, $24.95, 978-0-7494-6271-0

Business Skills / marketing / entrepreneurship

• Marketing tactics

• Soup to nuts marketing

Kogan Page

Paperback

$29.95, May

978-0-7494-6202-4

E-commerce /

internet retailing /

retail studies

• Q4 e-sales projected $51 billion• +14 % on SQLY cf overall retail +2.3%• Latest trends• Best practice• Impact of social media

Paperback

$17.95, June

978-0-7494-6303-8

Leadership /

management

• Mass collaboration vice teams• Leader > team leader > crowd facilitator• Behavior modification for leaders• Appropriate models for new leadership

Paperback

$19.95, June

978-0-7494-6299-4

Marketing /

branding /

general business

• 2e of successful branding title• Branding disasters recounted• Lessons learned / conclusions drawn• Funny but informative• Great writer – successful novelist

Paperback

$19.95, July

978-0-7494-6287-1

Marketing/

branding /

general business

• Antithetical partner to Failures (also 2e)• Insights into brand success• Brand managers, psychologists,academics comment

• Lessons learned• Apple, Disney, HSBC etc.

Hardcover

$39.95, March

978-0-7494-6125-6

Marketing /

advertising /

brand management

• Marketing meets brain(waves)• Major interest of marketers• Research from Milward Brown• How science informs brand strategy• Consumer decision process• Market segmentation

Hardcover

$29.95, March

978-0-7494-6250-5

Marketing/

branding /

advertising / brand

management

• Gen Y = millenials = 15 to 30 years• X 3 the size of gen x• Marketing savvy / advertising critical• Insights to psychology and behavior• Case studies include Coke, VW, RedBull, PlayStation etc.

Paperback

$22.50, June

978-0-7494-6239-0

Business

biography /

General business

interest / gift

• Brief lives of people who changed theworld

• For money, power, belief• Broad range includes Berners-Smith• Oprah, Mark Zuckerberg, MegWhitman, Steve Jobs, Brin & Page

• Author is a Financial Times journalist

• Identifies the disaster decision point• Smart people making one bad decision• Applies behavioral economics &cognitive psychology

• What happened, why, how could ithave been different?

• Tim Phillips author of Scoring Points &Knockoff

Paperback

$19.95, June

978-0-7494 6013-6

General business /

business

biography /

strategy

• Both now accepted business practices• Looking outside for intellectual input• Use for driving growth and innovation• Guide to practical development andimplementation

• 20 leading thinkers – many US based

Paperback

$19.95, March

978-0-7494-6307-6

Business strategy /

business growth /

innovation

Paperback

$19.95, October

978-0-7494-6198-0

Personal

development /

careers

You.comManage Your Online Self for Profit, Image and Business Success

Cresta Norris

• You are your own corporation• Managing your online image• Using social media for jobadvancement

• What to avoid• Case studies illustrate the narrative

Hardcover

$26.95

978-0-7494-6159-1General business / business strategy / marketing

BoldHow to Be Brave in Business and Win

Shaun Smith and Andy Milligan

• 14 great companies that zigged whenothers zagged

• Companies succeeding by relentlessdifferentiation

• Interviews with the driving CEOs andentrepreneurs

• Companies that stand out by standingup – for something

• Not reckless: heroic purpose, dramaticdifferentiation, principled practice

Spring & Summer 2011

Practical books for profitable business