ORGANIZATIONAL STUDY

PRESENTATION

By Appu V. S

O R G A N I Z AT I O N A L S T U DY @

KITEX LIMITEDP.B No.4 KIZHAKKAMBALAM -683 562ALUVA, KERALA, S.INDIAPHONE :0484 - 2680600

OBJECTIVES OF THE STUDY

To study the Organizational Structure To familiarize with an organization and its environment in a

practical approach To learn about the strength, weakness and opportunities and

threats of the organization. To study the various departments and its functions in the

company. To understand how key business process are carried out in an

organization. To relate theory with practice

GLOBAL SCENARIO The global textile and clothing industry is

estimated to be worth about US $ 4,395 bn currently global trade in textiles and clothing

stands at around US$ 360 bn. estimated to be growing at 5% per year, Asian region will largely contribute in this regard . High production of wool, cotton and silk over the world

has boosted the industry in recent years.

INDIAN SCENARIO Textile industry in India is the second largest employment

generator after agriculture . It holds significant status in India as it provides one of the most

fundamental necessities of the people. Textile industry was one of the earliest industries to come into

existence in India and it accounts for more than 30% of the total exports .

In fact Indian textile industry is the second largest in the world, second only to China

Textile industry is unique in terms that it is an independent industry ,from the basic requirement of raw materials to the final products, with huge value addition at every stage of processing.

Textile industry in India has vast potential for creation of employment opportunities in the agricultural, and decentralized sectors rural and urban areas, particularly for women and the disadvantaged.

Indian textile industry is constituted of the following segments: Readymade Garments, Cotton Textiles including Handlooms, Man-made Textiles, Woolen Textiles, Handicrafts, Coir, and Jute.

OUTLOOK FOR INDIAN TEXTILE INDUSTRY The outlook for textile industry in India is very

optimistic . It is expected that Indian textile industry would

continue to grow at an impressive rate. Textile industry is being modernized by an exclusive

scheme, which has set a side $ 5 billion for investment in improvisation of machinery.

India can also grab opportunities in the export market . The textile industry is anticipated to generate 12million

new jobs in various sectors.

COMPANY PROFILE

Kitex Limited ,a prominent prodigy in the field of textile industry began its spectacular display in 1975 at Kizhakkambalam, Aluva

this is one of the vibrant divisions of Anna-Kitex group of companies of a celebrity among industrial giants in our country.

this weaving unit is engaged in the production of fabrics made of cotton and other blends, greige cloth, bed sheets, mull and are marketed through a network of over 4000 authorized dealers

The company was established to set up an efficient industrial estate to provide technical , industrial, financial and marketing facilities to power loom owners and to create job opportunities

The Group got highest regards for the welfare of the employees and general public. Several charitable programmes were organized for the benefit of the lower strata of the society. The group is also providing a very good accommodation and canteen facility to employees who hail from all over Kerala

VISION & MISSION

VISION A world class manufacturing company

focusing on all round business excellence through a Total Quality Management system with committed leadership, effective team work, delighted customers, and satisfied employees in an environment friendly organisation

MISSION Fabrics and Processed fabrics as per the customer

specification efficiently in a professional and environment friendly manner, on time, and at the right cost with at most customer satisfaction to become a world class organization through continuous improvement.

PRODUCT PROFILE

Lungies Dhothies Bed- Spread Scoobee Day Bags Trawellday Bags Dago Bert Shirting and Suiting Agna and Adonis Inner Wear

COMPETITORS

The Competitors Are As Follows Angel Bombay Dyeing Jansons KKB MCR Wildcraft American tourister Diesel Puma bags and umberlas

FUTURE PLANS

Cost-efficiency in manufacturing operations through better methods and techniques of production.

Increasing range of production. Development of new markets.

ORGANIZATIONAL STRUCTURE

Kitex Limited follows the line/military organization structure. Managing director is the top leavel. The span of control of the organisation is narrow spans .The main advantage of this type of control is that close supervision ,clear chain of command and close control and fast communication between subordiantes and superiors.

Departments

PRODUCTION DEPARTMENT

Production is the process by which raw material and other inputs are converted in to finished product. In Kitex mainly the production of greige clothes take place under the production process. DGM Production is the head of production department.

DGM Production is the head of production department. Mr.R.Rajeev is the current DGM production in Kitex Limited.

PRODUCTION PROCESS

Some of the Techniques used for the production process in the Kitex are:

Warping Sizing Beam Drawing Weaving Cutting, Un-winding and checking in warehouse Folding Recounting Grading and sorting Bailing (Packing).

STRUCTURE OF MARKETING DEPARTMENT

Kitex Ltd has got a very good marketing department controlled by efficient and dynamic marketing managers. Marketing managers reports to DGM Marketing and Managing Director.

Marketing department is divided in to three such as

Marketing (Greige fabric), Marketing (finished fabric /

bags) Advertising and Sales

Promotion. Under each section Assistant

Managers, Marketing Executives, Sales Executives are present

FUNCTIONS OF MARKETING DEPARTMENT

Co-ordination of marketing activities Marketing strategy Market segmentation Marketing mix Marketing policy Advertisement

STRUCTURE OF PERSONNEL AND ADMINISTRATION DEPARTMENT

Kitex Ltd has a good Personnel and Administration department.it maintains good relations with the employees. This helped the company to achieve tremendous growth. All the employee related activities are managed by this department. The company employees over 1700 Skilled workers and 183 staffs and does not have any trade union problems. The workers and management sit across the table and negotiate their demands and rights.

FUNCTIONS OF PERSONNEL AND ADMINISTRATION DEPARTMENT

Human Resource Planning Training and development Performance Appraisal Employee Remuneration Employee Welfare Measures

STRUCTURE OF FINANCE DEPARTMENT

Mr.Dony Dominic is the finance manager of Kitex Limited. He decides when and where the acquire funds to meet firms investment needs. Finance department handles decision making area of investment, finance and dividend.

FUNCTIONS OF FINANCE DEPARTMENT

Finance department maintains the books of account

Preparation of budget estimate Preparation of administrated reports Schedules of the employees Preparation of the monthly and annual

accounts Verification of all proposal related to finance Strict adherence to bill of material during

purchase

STRUCTURE OF PURCHASE DEPARTMENT

The company is having a centralized Purchase department headed by the DGM purchase. Mr.Venugopal is The Purchase manager of Kitex Limited he is assisted by two purchase officers and an office assistant.

The Purchase manager reports to the General Manager and Managing Director.

The Purchase manager coordinates the entire purchase activities.

PURCHASE PROCEDURE

Purchase Indent Enquiry Receiving Quotations Preparation of comparative statement Approval Issuing Purchase Order Receiving and inspecting of materials Checking and Passing of bills for

payment

SWOT ANALYSIS

Strength

Largest manufacturer of textile products in Kerala. Overall 4000 dealers and 25 showrooms in Kerala. No trade union. Act as vendor for V-star (V-guard), Jockey, Mother care and other brands.Overall 4000 dealers and 25 showrooms in Kerala.

Weakness

Lack of modern weaving machines and quality checking machines. Huge variations in the incentives with change in season Non utilization of full 100% capacity. Sales of Dhotis on a lower side. Manual checking of ScooBee day bags quality. Market Demand for Dezire (College Bags) is less.

Opportunities

India with a large cotton cultivation has a great scope in textile market. Growing market demand. Increase opportunities in export market due to globalization. Availability of land for expansion. Expansion of market into rural areas. Since workers from outside Kerala is readily available, there will be no shortage of workers.

Threats

Sales of some products depend up on seasons.

Presence of reputed competitors in the market.

Kitex faces a great threat from China in the textile market.

This generation moving towards tracks, pajamas and bermudas.

Lack of support from local government bodies/ political interference.

CONCLUSION Kitex ltd is one of the largest employers in providing

employment opportunities to the under privileged rural people and women. Kitex Ltd is an ISO 9001- 2008 certified company. It implements ERP with help of SAP software. It has a good total quality management system.

Kitex also has a passionate social responsibility, their dream is to transform Kizhakkambalam Panchayath into the best one in the state.

The study given information about the manufacturing products, organizational structure of the company, departmental functions and gives a good knowledge about the duties and responsibility of various departmental heads of the company. The co-operation and interaction extent by the employees and management of the Kitex have made it possible for the depth organizational study.

SUGESTIONS AND RECOMMENDATIONS

Increase the promotional budget. Introduce a Film Actor as brand ambassador.

Should expand their plant as their market demand is high.

Provide more employee empowerment.

Expand the distribution to rural areas also.

Complete the computerization process.

Should introduce a Systems\IT Department.

Introduce more modern looms.

THANKS….