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Eastern Kentucky Concentrated
Employment Program [EKCEP] Presentation
Ice House Entrepreneurship ProgramPeter H Hackbert
Certified IHEP Facilitator
Kentucky Highlands Investment Corporation
London, KY
September 10, 2015
Kentucky Career Center [KentuckianaWorks] early IHEP adopters
IHEP youth participants used lessons learned and submitted
opportunity plans for ventures they would like to pursue
66% of the 400 youth hired for Louisville SummerWorks2012,
entered IHEP competition
The Kauffman Foundation, inspired by the book,
funded development of the course.
Research supports the increased value that todays employers place on employees who have an entrepreneurial spirit or mindset that embraces problem solving, critical thinking, and out-of-the-box idea generation. The employee gains from the comfort and security of a corporate setting while being appreciated for their entrepreneurial spirit which is permanent and elevates confidence to ultimately open their own entrepreneurial venture.
-Pikes Peak Community College Program Review, Fall 2014
Show Kauffman Sketchbook “Entrepreneurial
Mindset” You Tube Video [3:50]
The Community Read
Who Owns The Ice House? Eight Life Lessons from
an Unlikely Entrepreneur
YouTube Video [2:31]
Show 3 Entrepreneurs and
IHEP model YouTube” Video
[3:27]
ProblemProblemProblemProblem----Based Learning Based Learning Based Learning Based Learning
and and and and
Experiential LearningExperiential LearningExperiential LearningExperiential Learning
Problem-Based Learnings
1. Student centered learning
2. Learning occurs in small groups
3. Facilitator is the teacher
4. Problems are introduced early in the learning process
5. Problems simulate the development of problems solving skills
6. New knowledge is obtained through self-directed learning
Experiential LearningExperiential LearningExperiential LearningExperiential Learning
1. Students become aware of problem or unmet need
2. Student observes the problem and consider what is working or failing
3. Students think about ways to solve the problem, and /or improve the existing solution
4. Students are encouraged to “test” their solutions and interact with those who may also experience the problem.
Ted & Sirena Moore “snapshot” on a YouTube Video [1:40]
Facilitation is asking the right questions and
guiding the conversation
• Did you notice…?
• Why did that happen?
• Does that happened in life?
• Why does that happen?
• How can you use that?
Brian Scudmore, Founder & CEO,1-800-GOT-JUNK,
discovers an opportunity YouTube Video [1:31]
ICE HOUSE OPPORTUNITY DISCOVERY CANVAS
Describe the problem being solved or need being fulfilled
Describe your idea for a product or service
Describe solutions currently available
How is your idea or service different/unique?
How many people have this problem?
How will you reach potential customers? (marketing & sales)
Why will your customers buy your product or service? (What is
your brand?)
How will your customers buy your product or service?(Online, through partnerships with existing businesses, standard store)
How can you test assumptions in the real world?(quickly and cheaply)
Interviews =
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection
ICE HOUSE OPPORTUNITY DISCOVERY CANVAS
Describe the problem being solved or need being fulfilled
Describe your idea for a product or service
Describe solutions currently available
How is your idea or service different?
How many people have this problem?
How will you reach potential customers?
(marketing & sales)
Why will your customers buy your product or service? (What is
your brand?)
How will your customers buy your product or service?(Online, through partnerships with existing businesses, standard store)
How can you test assumptions in the real world?(quickly and cheaply)
Example 1
Trash HaulingTrash HaulingTrash HaulingTrash HaulingPeople have lots of People have lots of People have lots of People have lots of
junk that junk that junk that junk that accumulated over time accumulated over time accumulated over time accumulated over time and is difficult to and is difficult to and is difficult to and is difficult to
removeremoveremoveremove
Unreliable Unreliable Unreliable Unreliable unprofessional unprofessional unprofessional unprofessional
servicesservicesservicesservices
Door to door Door to door Door to door Door to door salessalessalessales
Not sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,
professional professional professional professional servicesservicesservicesservices
Easy affordable Easy affordable Easy affordable Easy affordable solution, friendly solution, friendly solution, friendly solution, friendly
service service service service
Pay upon Pay upon Pay upon Pay upon demand demand demand demand
Print fliers, Print fliers, Print fliers, Print fliers, knock on doors, knock on doors, knock on doors, knock on doors, survey neighbors survey neighbors survey neighbors survey neighbors
Interviews = 12
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection
ICE HOUSE OPPORTUNITY DISCOVERY CANVAS
Describe the problem being solved or need being fulfilled
Describe your idea for a product or service
Describe solutions currently available
How is your idea or service different?
How many people have this problem?
How will you reach potential customers?
(marketing & sales)
Why will your customers buy your product or service? (What is
your brand?)
How will your customers buy your product or service?(Online, through partnerships with existing businesses, standard store)
How can you test assumptions in the real world?(quickly and cheaply)
Example 2
Trash HaulingTrash HaulingTrash HaulingTrash HaulingPeople have lots of People have lots of People have lots of People have lots of
junk that junk that junk that junk that accumulated over time accumulated over time accumulated over time accumulated over time and is difficult to and is difficult to and is difficult to and is difficult to
removeremoveremoveremove
Unreliable Unreliable Unreliable Unreliable Unprofessional Unprofessional Unprofessional Unprofessional
servicesservicesservicesservices
Door to door salesDoor to door salesDoor to door salesDoor to door salesNot sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,
professional servicesprofessional servicesprofessional servicesprofessional services
Easy affordable solution, Easy affordable solution, Easy affordable solution, Easy affordable solution, friendly service friendly service friendly service friendly service
Pay upon demand Pay upon demand Pay upon demand Pay upon demand Print fliers, knock on Print fliers, knock on Print fliers, knock on Print fliers, knock on doors, survey neighbors doors, survey neighbors doors, survey neighbors doors, survey neighbors
Approximately 1 Approximately 1 Approximately 1 Approximately 1 out of every 100 out of every 100 out of every 100 out of every 100 householdshouseholdshouseholdshouseholds
Word of mouth, Word of mouth, Word of mouth, Word of mouth, yard salesyard salesyard salesyard sales
Convenient reliable, Convenient reliable, Convenient reliable, Convenient reliable, friendly servicefriendly servicefriendly servicefriendly service
Pay upon completion Pay upon completion Pay upon completion Pay upon completion Commercial accounts Commercial accounts Commercial accounts Commercial accounts
billablebillablebillablebillable
Rent a truck, determine Rent a truck, determine Rent a truck, determine Rent a truck, determine if people will actually if people will actually if people will actually if people will actually
paypaypaypay
Difficult to identifyDifficult to identifyDifficult to identifyDifficult to identifyNot customer friendlyNot customer friendlyNot customer friendlyNot customer friendly
Interviews = 23
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection
ICE HOUSE OPPORTUNITY DISCOVERY CANVAS
Describe the problem being solved or need being fulfilled
Describe your idea for a product or service
Describe solutions currently available
How is your idea or service different?
How many people have this problem?
How will you reach potential customers?
(marketing & sales)
Why will your customers buy your product or service? (What is
your brand?)
How will your customers buy your product or service?(Online, through partnerships with existing businesses, standard store)
How can you test assumptions in the real world?(quickly and cheaply)
Example 3
Trash HaulingTrash HaulingTrash HaulingTrash HaulingPeople have lots of People have lots of People have lots of People have lots of
junk that junk that junk that junk that accumulated over time accumulated over time accumulated over time accumulated over time and is difficult to and is difficult to and is difficult to and is difficult to
removeremoveremoveremove
Unreliable Unreliable Unreliable Unreliable Unprofessional servicesUnprofessional servicesUnprofessional servicesUnprofessional services
Door to door salesDoor to door salesDoor to door salesDoor to door salesNot sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,
professional servicesprofessional servicesprofessional servicesprofessional services
Easy affordable solution, Easy affordable solution, Easy affordable solution, Easy affordable solution, friendly service friendly service friendly service friendly service Pay upon demand Pay upon demand Pay upon demand Pay upon demand
Print fliers, knock on Print fliers, knock on Print fliers, knock on Print fliers, knock on doors, survey neighbors doors, survey neighbors doors, survey neighbors doors, survey neighbors
Approximately 1 out of Approximately 1 out of Approximately 1 out of Approximately 1 out of every 100 householdsevery 100 householdsevery 100 householdsevery 100 households1 out of every 250 1 out of every 250 1 out of every 250 1 out of every 250
householdshouseholdshouseholdshouseholds
Word of mouth, yard Word of mouth, yard Word of mouth, yard Word of mouth, yard salessalessalessalesWebsiteWebsiteWebsiteWebsite
Convenient reliable, friendly Convenient reliable, friendly Convenient reliable, friendly Convenient reliable, friendly serviceserviceserviceservice
Recognizable Recognizable Recognizable Recognizable ---- familiar familiar familiar familiar brandbrandbrandbrand
Pay upon completion Pay upon completion Pay upon completion Pay upon completion Commercial accounts Commercial accounts Commercial accounts Commercial accounts
billablebillablebillablebillable
Rent a truck, determine Rent a truck, determine Rent a truck, determine Rent a truck, determine if people will actually if people will actually if people will actually if people will actually
paypaypaypay
Difficult to identify Difficult to identify Difficult to identify Difficult to identify Not customer friendlyNot customer friendlyNot customer friendlyNot customer friendly
Untrustworthy Untrustworthy Untrustworthy Untrustworthy ---- People are People are People are People are afraid to hire them afraid to hire them afraid to hire them afraid to hire them
Interviews = 34
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection
The Ice House Model
• Combines book assignment
• Narrated online chalkboard
• 15 entrepreneurial video interviews (35 to 90 minutes in length)
• Flipped learning over the readings and chalkboard
• In-class peer-to-peer discussion
• An Opportunity Discovery Canvas
• Flexible delivery time schedule including a 5-day; 15-week course design