Double Page Spread Key Terms

Picture Frame• A frame surrounding a picture, i.e. shadows

• This is used to make the picture stand out and catch our eye.

• It breaks up the text, encouraging readers to read the text.

Text Wrap

• A facility to allow text to surround embedded features such as pictures.

• This makes the article look more interesting.

Bleed (printing)

• Where the ink runs to the edge of the page.

Bleed (printing)

• A bleed is used so that there is no white border when printing and cutting the page, which would look odd. It also makes the page look fuller and more enticing.

Taboo Language

• Taboo language focuses on subjects which are considered rude or uncomfortable to talk about in social or public situations. In music magazines these could be subjects such as drug taking, sexuality, racism and religion.

Taboo Language

• In contemporary western society, taboo and euphemism are closely entwined with the concepts of politeness and face (basically, a person's self-image). Generally, social interaction is oriented toward behaviour that is courteous and respectful, or at least inoffensive

Kerning:

Adjusting the spacing between characters in a piece of text to be printed.

An Example of Kerning

The effect of this is that a wider kerning makes the text stand out and therefore easier to read.

A smaller kerning makes the text flow more easily and is mainly used for the smaller text or article.

Tracking:

Tracking is the overall letter-spacing for entire blocks of text

An Example of Tracking

A narrow tracking shortens lines for compact, free and easy flow of text.

The byline on a newspaper or magazine article gives the date, as well as the name of the writer of the article. Bylines are traditionally placed between the headline and the text of the article, although some magazines (notably Reader's Digest) place bylines at the bottom of the page, to leave more room for graphical elements around the headline.

It informs the reader about the writing of the article

A pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been pulled from an article and used as a graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page.

• It is used to grab the viewers attention • To give a snippet of what's to come