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Key Concepts
Digital Technology
“Technology… the knack of so arranging the world that we don’t have to experience it.”
Max Frisch
“Technology is the campfire around which we tell our stories.”
Laurie Anderson
Digital Technology
Definition: Finding, analysing, creating, communicating, and using information in a digital context through programming and digital media tools and software.
Use of Digital Technology in AS Coursework:• Software – InDesign and Photoshop• DSLRs – Digital cameras used in photo shoot
Creativity
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
– Einstein, quoted in Creativity, Design and Business Performance
Creativity
My personal creativity for creating the magazine came from taking several stereotypes and conventions and combining them to create a new magazine. For example, I chose to use a band as my cover stars because the Indie genre generally idolises bands more than artists. Also, as social networking is such an important part of making a successful magazine, I placed emphasis on this with relevant tweets on every page and the band’s Instagram.
Research and Planning
“By failing to prepare, you are preparing to fail.”
Benjamin Franklin
“Someone's sitting in the shade today because someone planted a tree a long time ago.”
Warren Buffett
Research and PlanningMost important/useful research:
Representation of Indie Pop – gave me an indication of how I should portray my cover stars in both the pictures (costume, poses etc.) and in the article (attitudes to music etc.)
Most important/useful planning:
Audience Profile – allowed me to focus my ideas on who I was ultimately targeting the magazine at. Gave me a clear idea of what the brand should represent.
Moodboard – early on the process of creating the magazine, this gave me a clear visual picture of what sort of magazine I intended to create.
Post Production“I love editing. It's one of my favorite parts about filmmaking.”
Steven Spielberg
Definition: In both photography and film, post-production is the process that takes place after shooting ends. Usually involves editing/manipulating the raw footage/images from the production process.
Post Production
Image manipulation in Photoshop
Cropped long shot image to
close upBlack and white & high contrast
Used burn tool to darken line around eyes to
create appearance of
eyeliner
Used burn tool on lips to
create appearance of
lipstickUsed smudge and blur tools to smooth skin
and hide blemishes
Post Production
Cut out from studio backgroun
d
Cut out individuals from the
image and moved closer
together
Using Conventions from Real World Texts
Convention definition: The way in which something is typically done. The ‘norm’.
Using conventions in magazines:The research collected from existing front covers, contents pages and double page spreads meant that I could identify conventions in those magazines and implement the things I had identified in my own magazine. This made my magazine look more professional.
Using Conventions from Real World Texts
Advertising the album with artwork at the
end of article
Arrows to indicate the article continues onto
the next page
Indicating this band is on tour and when (I had previously
seen a Arctic Monkeys article which indicated they would be
at Reading)
Getting people involved in social networks is a
convention of ALL current magazines
Other artists featured within the magazine – seen on
Alternative/Rock magazine covers
Examples within my work