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KCB106
Media in a Globalised World
Dr Andrew King
Unit Coordinator
Contact details:
Email: [email protected]
Location: Z6 416
Ph: 31380157
Consultation times: Friday 9am-12pm
Military Coup Thailand 2009
QUT Creative Industries Brisbane 2013
Me
Media in a Globalised World
• Understand concepts in the theory of globalisation which are relevant to the study of J, M & C;
• Engage in informed debates around these concepts and their implications for media production and consumption in Australia and overseas;
• Understand the role of language, culture and social context in the production and circulation of journalism and media texts and products.
Student Exchange
�‡ Go on exchange to a place that will broaden your mind,
education
and life experience! �‡ Scholarships available! Also use the government OS Help Scheme! �‡ Our uni partners are all over the world -
India, Canada, France, Taiwan, Hungary,
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• All of the details of how you apply are on the Student Exchange website - http://www.student.qut.edu.au/studying/student-exchange
• Great info on STAE Blackboard site: search “Study Abroad and Exchange”
• Email [email protected] for a full list of CIF exchange partners, and where the best partners are for your study area!
• Key dates
Go on Exchange in.. Application Deadline
Semester 1, 2015 20 May, 2014
Semester 2, 2014 14 October, 2013
Where have they been? “Bubble tea and karaoke a
must in Taipei!!”
Francis Christeller (Creative Industries) Exchange University: Taipei National University of the Arts
“Japanese people really go out of their way when you need it.”
Dean Tomben Exchange University: Kansai Gaidai Location: Hirakata, Osaka, Japan.
Where have they been?
Rohan Bicknell, Pontificia Universidad
Catolica De Chile (PUCC), Chile
“Indiana is a great location to
check out the United States” Exchange to: Purdue University.
Location: West Lafayette, Indiana.
Rohan takes adventure to new heights in Chile.
Exchange 101 info sessions
• Semester 2, 2013 • Thursday 22 August, 2.30pm - 4.30pm - A Block, Level 3,
Room A330, Kelvin Grove campus • Wednesday 28 August, 10am - 12pm - S Block, Level 12,
OJW Room, Gardens Point campus • Monday 2 September, 2.30 pm - 4.30 pm - A Block, Level 3,
Room A330, Kelvin Grove campus • Thursday 12 September, 10 am - 12 pm - S Block, Level 12,
OJW Function Room, Gardens Point campus • Wednesday 18 September, 10am - 12pm - A Block, Level 3,
Room A330, Kelvin Grove Campus • Tuesday 1 October, 2.30pm - 4.30pm - S Block, Level 12,
OJW Room, Gardens Point campus
Assessment 1 Academic essay (2000 words, +/-10%) – 50% of total grade (due 30th August) Explain how globalization has impacted upon a chosen Australian media performer, product or organization. Giving a profile of your chosen performer, product or organization you will explain how global networks, convergence, migration and other global trends have influenced your performer, product or organization over its lifetime. As an extra incentive to help scope your research, a 5% mark will be awarded for originality in your choice of media performer, product or organization
Assessment 2
Select a media text, performer or product from Australia and devise a marketing plan to help promote and sell that text, performer or product in another country (due in class week 12, and 25th August for the report). Your marketing plan will consist of two parts: • A 6-8 minute (depending on group size) in-class oral
presentation (60% of assignment mark). • A 1000 word written report of your marketing plan, drawing
upon the unit materials and research about the chosen product and the country targeted (40% of the total mark for the assessment).
Globalisation and identity
• Notions of global citizenship changing rapidly over the past 30 years
• ‘Home is less about soil than soul’ (Pico Iyer)
• 220 million people living in countries not their own
• Ideas of nation state changing
What does it mean to be Australian?
• Formal, government definitions and data
• Census data (26% of Australians were born overseas)
• Community profiles (languages, ethnic make-up, occupations, demographics)
• Australian diaspora (1 million people living overseas)
Australian identity
• How do we see ourselves?
• How does the rest of the world see us?
Cultural representations
Cultural representations
‘Un Australian’
Nationhood
• ‘an imagined political community – and imagined as both inherently limited and sovereign’ (Anderson – Imagined Communities)
• Nations as imagined communities became possible because of print media in vernacular languages, especially newspapers
• Unified people who shared a common (national) language
Nation branding
• To build, measure or manage a nation’s reputation
• ‘[The] aim is to create a clear, simple, differentiating idea built around emotional qualities understood by diverse audiences’ (Fan, ‘Branding the nation’)
• Multiple images and ideas, making it hard to brand a single message
Branding different attributes
• Place
• Resources
• Culture
• History
• Social institutions
• Famous people
• Products
• Popular culture
Values???
Shrimp on the barbie (1983-87)
“Where the bloody hell are you?” (2006)
Australia Unlimited (2010)
What’s your brand?
• How global is your Facebook profile?
• How global is your music collection?
