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10 challenges of creating a hardware product and how to overcome them (or not).
ABOUT.ME/JOAOCARREIRO
João CarreiroProduct innovator & Business developer
“A JEDI KNIGHT? JEEZ, I ’M OUT OF IT FOR A L IT TLE WHILE,
EVERYONE GETS DELUSIONS OF GRANDEUR !”
HAN SOLO
ABOUT.ME/JOAOCARREIRO
THE SMALLEST AND EASIEST TO USE 4G HD VIDEO SERVER IN THE WORLD, WITH NO BUTTONS AND NO SPECIFIC SOFTWARE NEEDED
ABOUT.ME/JOAOCARREIRO
“GADGETS FOR THE JAMES BONDS OF THE REAL WORLD”
ANDRÉ BORGES
0 – What do you mean by criminal investigation?
ABOUT.ME/JOAOCARREIRO
“YOUR EYES CAN DECEIVE YOU, DON'T TRUST THEM”
OBI-WAN KENOBI
1 – I need to buy so many different components to test the design…
ABOUT.ME/JOAOCARREIRO
“DO. OR DO NOT. THERE IS NO TRY”
YODA
2 – 3D printing was great for prototyping but I need a proper factory for the final product.
ABOUT.ME/JOAOCARREIRO
“I FIND YOUR LACK OF FAITH DISTURBING”
DARTH VADER
3 – What about the screws, wire holders, o-rings … ?
ABOUT.ME/JOAOCARREIRO
“BEN! I CAN BE A JEDI . BEN, TELL HIM I ’M READY !
(THUMPS HEAD ON CEIL ING ) OW!”
LUKE SKYWALKER
4 – I’m a programmer and he’s a mechanical genius, we can do this alone!
ABOUT.ME/JOAOCARREIRO
“NEVER TELL ME THE ODDS”
HAN SOLO
5 – How do I get access to a chip only sold in thousands?
ABOUT.ME/JOAOCARREIRO
“…IT ’S NOT FAIR! THEY PROMISED ME THEY FIXED IT! IT ’S NOT MY FAULT !”
HAN SOLO
6 – I did it! But now they only give me access to their own crappy SDK.
ABOUT.ME/JOAOCARREIRO
“GREAT, KID. DON’T GET COCKY”
HAN SOLO
7 – Done! How do I start producing thousands of units?
ABOUT.ME/JOAOCARREIRO
“MIND TRICKS WON'T WORK ON ME, ONLY MONEY”
WATTO
8 – My BOM was 1/3 the retail price. Why are we losing money?
ABOUT.ME/JOAOCARREIRO
“BOUNTY HUNTERS! WE DON’T NEED THEIR SCUM”
FIRMUS PIETT
9 – If my COGS are X, why are my first 10.000 units costing a lot more?
ABOUT.ME/JOAOCARREIRO
“PATIENCE YOU MUST HAVE MY YOUNG PADAWAN”
YODA
10 – I signed a factory over 12 months ago, where are my products?
ABOUT.ME/JOAOCARREIRO
Thank you!“PASS ON WHAT YOU HAVE LEARNED”
YODA
ABOUT.ME/JOAOCARREIRO