To our loyal Elite customers:

We are giving you FREE surfing time!!

--to be utilized sa period ra gyud ni Sir Galleon.

To those who are badly interested, please fall in a

LOOOOOOOOOOOOOOOOONG STRAIGHT LINE. OKeh?

-The Management-

LINE NA DAYUN! UWAW-UWAW PA GYUD.

Admit it. You are convinced that this actually happens.

You somehow dream of having the same luck like Maya’s. Nuh?

Uponhearing about the plane crash,what comes into your mind?

Let me guess.

ADMIT IT.

YOU SECRETLY BELIEVE AND HOPE THAT OUR DEAR SECRETARY IS STILL ALIVE AND KICKING IN SOME LONELY ISLANDS AND WAS ACTUALLY SAVED BY A GOOD SAMARITAN.

JUST LIKE WHAT HAPPENS IN MOVIES.

If we are right in the previous slides, then we have the honor to accuse you as…….

MURDERERSKILLERSCRIMINALS

Of the REAL.

CASE NO. 09175759497People of the Philippines VS. Juan de Elite

For: Attempted HomicideVictim: Reality

Accuser: The ReportersLawyer: Jean Baudrillard

CASE NO. 09175759497

Court Stenographer: (brings the Bible) Please raise your right hand while touching the Holy Book and repeat after me. Ok?

I, state your name, promise to say the truth and nothing but the truth. So, help me God not to lie.

Jean Baudrillard: Way back 1980s and 90s, I turned away in a large degree from Marxism and structuralism to post-structuralism. I became the high priest of postmodern culture, turning toward an extreme version of McLuhan's communications theory - I was fascinated by how media affect our perception of reality and the world. I concluded that in the postmodern media-laden condition, we experience something called "the death of the real“ (hear the ECHO effect): we live our lives in the realm of hyperreality, connecting more and more deeply to things like television sitcoms, music videos, virtual reality games, or Disneyland, things that merely simulate reality.

Juan de Elite:

AAhaaaa!

Jean Baudrillard:

I continued the theme of cool seduction in my book The Ecstasy of Communication (1988 in translation). Here I, discuss how we surrender ourselves in an "ecstasy of communication," to the seductive power of the mass media - television, ads, films, magazines, and newspapers (though I am an avid film fan). The luminous eyes of television and computer screens penetrate into our privates spaces in an ecstatic and obscene way - our secrets disappear, and the images we consume become more and more pornographic.

Prosecutor:Before the Gulf War of 1991, Baudrillard wrote an article in Libération in which he claimed that the war wouldn't take place. Afterwards, he claimed that it hadn't taken place, for the Western audience was aware of it only as a series of hyperreal images on our TV screens. There was no real enemy - Saddam Hussein was a former US ally in the Middle East - and the outcome was entirely predictable. So despite the horrible loss of life (mostly on the Iraqi side), the war was at best a hyperreal war. Baudrillard's work in the 1990s continued to focus on this theme of the hyperreality of postmodern culture, his writing becoming more disjointed and aphoristic (perhaps echoing Nietzsche's style). He reverses course somewhat in his short work The Spirit of Terrorism (2003 revised edition), calling the attack on the Twin Towers "the mother of all events" that the disenfranchised of the world secretly fantasized about. Yet the American military response to 9/11 was yet another pseudo-event, yet another voyage into the (Afghan) desert of the real.

tsTsk. Tsk. I

did not

exist?

Jean Baudrillard: The term "simulacrum" goes all the way back to Plato, who used it to describe a

false copy of something. Baudrillard has built his whole post-1970s theory of media effects and culture around his own notion of the simulacrum. He argues that in a postmodern culture dominated by TV, films, news media, and the Internet, the whole idea of a true or a false copy of something has been destroyed: all we have now are simulations of reality, which aren't any more or less "real" than the reality they simulate.

Jean Baudrillard: With the evidences, writings, and studies that I’ve made over the years, I have the honor to accuse you, members of the class of murdering and killing reality with your hypocrisy and your intolerable enthusiasm over radio, TV, newspaper, and the mass media.

Juan de Elite: I was just (insert stammering tounge) carried away. Gwapo man gyud ka-ayu si Papa Chen nya ma-ayu pa gyud mupakilig si Daniel sa Walang Hanggan. Buntis man di-ay si Katarina nu? Unsa kaha’y mahitabu karun’g gabi-i. Mutan-aw gyud ku!

Court Judge: I have now heard arguments of both sides in the case of Attempted Homicide against Juan de Elite. I must now decide. I have proven beyond reasonable doubt that the defendants are guilty of this charge. The raised promo earlier by Portal shall be forfeited and the members of this class shall not enjoy the promo.

Case closed. (duk-duk the mortar and pestle/little hammer of the judge)

JEAN BAUDRILLARD

Meet the Lawyer…

Biography

• Born in Reims Northeastern France• July 27, 1929• Grandparents : Peasants• Parents: Civil Servants• First of the family to attend university• Studied German language, literature ,and Sociology then later became a teacher

• 1970’ first trip to USA bought a camera then later became a photographer

• Considered as an intellectual celebrity through his published books : > The Consumer Society: Myths and Structures (1970)

> For a Critique of the Political Economy of the Sign (1972)

> Forget Foucault (1977)

> The Ecstasy of Communication (1987)

> Simulacra and Simulation (1981)