Jacqueline Keating

S3291092

GLOCO14 Presentation

My online identity was built around the below identity statement;

My desired outcome is to create a co-creative knowledge network that focuses on the way in

which storytelling is used as a sharing tool through the medium of travel blogging.

The ultimate goal of my co-creative knowledge network is to create my own successful travel

blogging community.

Through this community individuals are able to share and discuss their own travel

experiences with other travel minded community members.

The community will focus on generating discussion between members; this generation of

discussion will set this community apart from other blogging sites.

STRAGETY:

To establish my co-creative network I focused to 2 main strategies,

- Generate content

- Establish an online presence

Google + was chosen as my main platform for my co-creating network due to its aesthetic

look, ease of content delivery, its sharing capabilities and its reach of over 540 million active

monthly users world-wide.

Content was generated in the form of short, informative blogs of my own and the sharing of

photos and travel tips and advice.

My online presence was achieved by identifying already existing, strong and successful

networks and joining and engaging with them.

As well as Google +, Twitter was identified as the best platform to gather followers and

direct content to my Google + co-creative knowledge network.

On Twitter identifying networks with a strong online presence was achieved by searching

hashtags that had an association with travel which were then mapped to determine trend

and use over the network.

Hashtags used consisted of #travel; #travelblogging; #adventuretravel; #traveltips;

#traveladvise

#travel

Through this mapping, networks were able to be identified that had a strong following over

several areas of the hashtags being searched.

Some of the main networks identified were;

These Twitter uses were then followed and engagemed with in the form of retweeting

content or quoting content with the addition of the hashtag #travelsbyjac from the Twitter

account of @tweetsbyjac

This allowed my co-creative knowledge network to be linked to these stronger, established

networks.

This engagement strategy on Twitter was successful in generating a strong following to my

own Twitter account.

Prior to any engagement with these networks there was no-one following my Twitter account

of @tweetsbyjac after engagement and consisting tweeting followers are currently sitting at

67

On Google + communities that generated high followers and produced consistent

content were targeted.

Once identified, these communities were then followed and

engaged with in the form of sharing my own blogs and photos throughout their networks.

Sharing content with these

communities resulted in my posts being shared and re posted by other users within the

community and users of these communities adding me to their networks

Once a network of followers was met and enough content produced on the

Travelbyjac Google + community callouts were sent.

The callouts were shared via Twitter and Google +

The callout on Twitter consisted of the below and included a link to the Google +

Travelsbyjac community page.

The Google + callout consisted of the below;

This was shared with the public, my followers and people and communities I was

following.

The callout was sent out early morning, midday and late evening over the series of a

few days to capture the largest amount of users and readers.

The callouts on Twitter generated more followers to my Twitter account which helped

to build my online following but was not the main aim of the callout.

The callout to Google + was successful in generating followers of my co-creative

knowledge network community.

There has been no engagement as yet within my co-creative knowledge

network.

RECOMMENDATIONS AND INSIGHTS:

Establishing a co-creative knowledge network with almost no online presence proved

difficult, I would recommend trying to develop and maintain a strong presence prior to

pushing your co-creative knowledge network.

Having content to link users too once the network is ready to go live is vital in gaining

followers and user participation

The main negative insight that I have with my co-creative knowledge network is the

name I chose to go by Travelsbyjac

Due to the sharing nature that I wish my co-creative network to have I feel a name

that is less identifiable to a person will allow for a more successful and active network.

VISUAL MAP OF NETWORK:

Green line: Networks following Travelsbyjac on either Twitter or Google +

Red line: Networks I am following on either Twitter or Google +

Purple line: Networks following each other on either Twitter or Google +