At the beginning of the semester the college La Salle suggested to all

third year a interdisciplinary project that integrates all the materials for

one purpose, to use our developed skills and the skills acquired in a

practical, applicable to our social reality in short, to show that not only us

to lodge the appropriate skills, but also show what we do with them, we

know how to apply them in work and daily life.

La Salle High School has proposed to develop our interdisciplinary

project around the figure of soap. In our case, the school "humanistic-

social" specifically, the creation of a small business dedicated to the

production and sale of soap, and their respective advertising campaign

to promote it to consumers.

Our team has developed the first and second stage of the project in a

progressive manner, efficient, and above all innovative.

We propose a product with special characteristics, "Soapure" is

the name of our soap, making it distinguishable from the rest of

the soaps is the quality that not produce foam, making it the only

soap that also meets environmental and with cleaning needs.

One of the main problems in our society today is environmental

pollution, especially water pollution, and it is the foam soaps and detergents major cause of environmental pollution.

Faced with this problem we decided to propose an alternative to

the public through this soap helps to care for nature.

Our company is called “Jabones del Pacífico SA de CV" and is responsible for the production, sale and distribution of soap

soapure.

In the same way we have given the task of conducting the

relevant market to assess the impact that could cause the

features of our soap in the population, as well as realize what are

the essential properties and more demands by consumers.

Finally we have given the task of using the media to promote our

product advertising.

In the specific case of the English subject our project has evolved

into the development of an advertising poster, a brochure and a

television commercial that will promote our product in the English-

speaking consumers, internationalized and thus allow the export

and foreign capital investment.

The whole project itself is connected to all subjects in our case

focused on the application by the humanities and social matters.

Law and Economy as a whole have allowed the student to know

the procedures and requirements necessary for the creation ofthe company, both in the legal field, as a prosecutor. In

Economics is also a study of market based on supply and

demand of soap, but also to investigate consumer preferences,

which was supplemented exercise psychology also contributed

to the achievement of this market research.

In the field of economy we have also conducted a market study.

Performing in surveys on consumer preferences, as well as what is

the status of the soap market in Acapulco, demand and supply ofit.

For market research is important to be aware of how it affects the

structure of our present capitalist society the operation of a private

company that brought us know the subject of sociology.

In sociology also conduct an investigation into the soap market in

today's globalized world, and analyze how globalization affects our

market.

Psychology present the foundation with an investigation, the reason

for our product, do we need organic soap and benefits offered. For

which we had to conduct an investigation of the effects produced

soap scum in the water and how pollution affects the environment.

Communications is where we have dealt with the advertising part of

our product. In the first part of the project conducted an investigation

that allowed us to fully distinguish the difference between

propaganda and advertising, and characteristics of each, and the

techniques employed in each.

Now in the field of communications we have applied our knowledge

in the creation of a radio commercial.

Now we use the same communications skills learned in English. First we

learned last semester we applied in the creation of our lineup, and

now we use our knowledge in advertising and mass media to create

this TV commercial.

Throughout what has been developed as the project has

gradually been becoming interdisciplinary.

Each area reaching from the science has contributed to the

creation of this project, and students have been exploiting and

using the knowledge gained in the various fields that exist for

the creation of this company, whether the legal framework for

creation, analysis economic and productive, the merits of the

product, or advertising it.

So we work together using our generic powers and apply all

knowledge learned in our subjects with only one aim and

purpose. The subjects were merged and complemented each

other, allowing to develop this unique project from all possible

areas.

The project truly integrates all disciplines, allowing us to use

them together to make possible the completion and full of

everything you need to move this company dedicated to

producing and selling soap.

It„s a revolutionized soap made from the best ingredients

for skin care. It has the characteristic of being the first

ecological soap that cares the water, as is made with

ingredients that don‟t produce foam, therefore it iscausing pollution, but without stop worrying about your

skin care.

We seek the best and finest herbs for a cute

and delicate care of your skin. Coconut oil

to moisturize skin without feeling greasy,

sage leaves skin soft and smooth, and

leaves of rosemary for a delicious and fresh

scent.

The characteristics of this wonderful soap

that is environmentally friendly but

above all, natural, using ingredients that

can affect the care of your skin. It has

the best natural recipe to keep it always

moist and soft.

The company wants to invite you to buy and make

use of this new product, therefore, is aimed at all

audiences and that just will not only help protect

your skin but also to conserve water, then, has thebenefits of being a organic soap and be done

with all natural ingredients. Look for it in his classic

presentation of coconut milk and sage leaves and

rosemary to give you moisture, smoothness and

fresh and delicious fragance.

SoaPure

“Purity made

soup”

OBJETIVE

1.Benefit our clients.

2. . We did it to preserve the environment by

generating amount of foam.

3. Evit the pollution of the water.

ADVERSITING.

To sell our product, we use different types of

advertising as to sell our product. We use

different types of advertising as :

1.The poster.

2.The spot arrive of radio.

3. Tv commercial.

4. In addition, also a jingle to identify our

product.

With the purpose of get a big prestige in the

ecological environment.

BENEFIT OF SOUP

Wha is a Benefit ?

The benefits are the advantages of the product

to the consumer.

1 . Foam free.

2. Right price.

3.Is ecologist.

4. Found in any supermarket.

IN THE PRICE

Speaking of promotion, we to communicate,

inform and publicize the existence of our

product to the consumer , a soap made with

high price for that, thus we can create a

feeling of quality.

Finally, we concluded that the

development of this project required a

lot of strategies and bases that were

acquired during our training, both

academically and personally as we

taught various methods to develop

ourselves and give our best to today's

society in which we will find in the future.

Thus, it‟s time that we become aware

of the great harm that we are causing

not only beaches, also in entire the

environment. It‟s time to reflect about

our actions towards our planet and

we're going to be more realistic and

think about the consequences in

addition to being socially responsible

about pollution.