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MISSION Mission:

“Improve the quality of life in Rural India”

E-Choupale-choupal is a Hindi word which means –

“Village meeting place”. e-choupal is a virtual market place where farmers can transact directly with a processor and can realize better price for their produce

In June 2000, ITC Limited launched e-choupal in India and now e-choupal has become the largest Internet based intervention in rural India.

Traditional Modele-choupal aims to provide farmers ready access

to crop specific real-time information to improve the farmer’s decision making ability

Farmers can access the latest local and global information on weather, scientific farming practices and market prices at the village itself through the web portal in Indian languages – Hindi, Marathi, Kannada and Telegu.

echoupal also facilitates the supply of high quality farm inputs as well as purchases of produce at the farmer’s doorstep.

Business Model“A quiet digital revolution is reshaping the

lives of farmers in remote Indian villages.”e-choupal delivers real-time information and

customized knowledge to farmer’sdecision making ability, securing better quality & price. The e-choupal initiative also creates a direct marketing channel, eliminating wasteful intermediation and multiple handling, thus reducing transaction cost and making logistics efficient.

Benefits to farmersFarmers are reimbursed for transport to the

procurement hub of e-choupal.The transaction time at the ITC hub is also

much faster than mandi.ITC has given recognition to integral partner

in the supply process & not mere as agricultural producer and thus elevating the level of respect of farmers. Similarly providing shaded.

AWARDSITC's e-Choupal has won numerous awards:United Nations Industrial Development Organisation

(UNIDO) Award at the international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.

The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health Services model for delivery of health services through the e-Choupals.

The Stockholm Challenge 2006. This award is for using information technology for the economic development of rural communities.

Wheat

Soybean

Soybean& Wheat

Coffee

Aqua

Wheat

Soybean

Soybean& Wheat

Coffee

Aqua

Paramesh Narayan