Group Members

1: MUHAMMAD IBRAHIM (7463)2: KHAWAJA M ZEESHAN (7464)3: MAHJAN (5775)4: TOOBA KHAN (7779)5: LUBNA NAZ (7563)

Teacher : Miss.Quratulain Shah

REPORT

TABLE OF CONTENT• Group profile of company• Other >Business• Company profile of YTML• Mission• Vision• Corporate Social Responsibilities (CSR)• Achievement• Competitors of YTML• Competitive advantages of YTML• Organizational structure• Departmentalization• Span of control• Centralization and decentralization • YTML management• Customer Relationship Management (CRM)• Marketing of YTML• Marketing Mix• SWOT analysis of YTML• Formulization strategy• Conclusion

YUNUS

TEXTILE

MILL

LIMITED

Group profile of company

“Established in 1962 as a fabric trading business house, Yunus Brothers soon become one of the largest conglomerates in Pakistan. Yunus Brothers Group, with investment in Textiles, Cement, Construction, Real Estate, Energy, and Commodity trading business has an annual turnover which exceeds US $ 750 million.”

Other BusinessLucky textile mills:Establish : !992Generation Capacity: 6.20 MW

Lucky energy (private) limited:Establish : 1993Generation Capacity :17.4 MW

Fazal textile mills limited:Establish : 1987

Gadoon textile mills limited:Establish :1998Generation Capacity : 34 MW

Lucky cement limited:Establish :1996Production Capacity : 25000 tons per day

Company Profile of YTML

Establish: 2000Location: Landhi Industrial AreaOwner:Workers: 20000 employeesWebsite: http://www.yunustextile.comProduction Capacity: 100 MillionNumber Department: 14

Mission

Their mission is to give customers a competitive advantage through superior products and services at best prices.

To meet and exceed customers' expectations of service through timely communications and quality information.

Provide competitive prices and genuine products to our clients.

To promote international textile trade.

Vision

To provide the most compelling value proposition to the customers in terms of quality, service and cost effectiveness as well as fulfilling responsibilities as a responsible corporate firm.

Corporate social responsibilities

1. Aziz Tabba foundation 2. Aziz Tabba kidney center 3. Welfare programs for employees 4. Partnered with The citizen’s foundation to provide

free of cost education to under privileged children

Achievement

CERTIFICATIONS SA 8000:2008UKAS: quality management

GSV (C-TPAT)GLOBAL SECURITY

VERIFICATION

GOTSIMO VERIFICATION

ISO 9001:2008UKAS: quality management

OEKOTEX 100TESTEX, ZURIC: tested for harmful substances

GREEN INITIATIVESGreen initiatives carried out by YTML are appreciated and attracts international buyers who wants to work with green organizations

Competitors of YTML

Gul AhmedEstablish : 1953

Al-KaramEstablish : 1986

NishatEstablish : 1951

Competitive advantages of YTML

COST EFFECTIVENESS Labor infrastructureProcess automation

CUSTOMER SERVICE Better Quality and DesignPromotion of services

ENVIRONMENTReducing packaging cost or finding alternative packaging solutions Solid waste management systems

Organizational structure

In YTML we have seen work specialization in different departments. We will study this by considering different departments:

1. Production department

2. Marketing department

Departmentalization

Departmentalization can be done in 4 ways: 1. Functions2. Product3. Geography4. Customer 

Span of control

YTML has narrow span of control, the reason behind this is simple. When the workforce is not competent then they need constant guidance

Centralization and decentralization

YTMLs decisions are neither centralized nor decentralized; it is in the transition state. In our view YTML is dealing with fast pace market. The employees should be responsive to deal with this type of market, where the customer is telling his all needs.

Formalization:YTML is highly formulized; they have strong rules and regulations within the organization which everyone has to follow.

Management

The YTML Managers function is to plan and direct all phases of organization operation in order to achieve maximum sales and profitability, also how to hire, train and keep employees for several functions of the organization.

MANAGERS:The managers are General Managers and operation Managers

are responsible for the overall operation of the organization. Typically there are four layers of management in YTML, including senior manager, management trainees and assistant managers and managers of specialty departments.

Customer relationship management

Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them

Marketing of YTML

MARKET SEGMENTATION:The segmentation of market for products is based on

consumer needs and demands.

ANALYSIS OF MARKET SEGMENTATION:1. Consumer Market2. Business Market3. International Market

Marketing Mix

1. PRODUCT:• Draperies• Bedding accessories• Window treatments etc etc

2. PRICE:The prices in YTML are very reasonable and cheap. They facilitate

their customers with affordable prices; they do not have fix rates on any items.

3. PROMOTION:It is the technique of providing information about products. YTML

promotes its products through their official website where customer easily order from all over the world.

4. PLACE:CANADA, USA, FRANCE, SPAN, PAKISTAN

SWOT analysis of YTML

Strength Weaknesses

ThreadOpportunity

• Financial strength • Production capacity.• Quality inspection

department.

• Untouched potential markets • Diversification of product line • Innovation in product methods

• Political instability in Pakistan

• Volatile demand • Raw material price

• Lack of corporate structure • Lack of information sharing

Formulization strategy

YTML approach to sustainability is based on a triple bottom-line strategy. Through their business they seek to benefit People and contribute to the well-being of their Planet, while assuring Profits for YTML shareholders.

Conclusion • YTML has in house design studio facilitate for

clients

• YTML with an annual production capacity of 100 million meters

YUNUS

TEXTILE

MILL

LIMITED

Thank You

Introduction To Business

Facilitator : Miss.Quratulain Shah