Istituto Marangoni

WELCOMELOVE OF LUXURY

14/10/2016 Milano privileged & confidential 2

GLOBAL LOCAL CULTURES

SCHOOL DIRECTOR: CHARLOTTE GORSE

FASHIONISTA

madeinbritaly

LONDON FASHION: BE THE BEST

/ August 2015 / privileged & confidential/8

FIGHTING FOR TALENT SINCE 1935

enhancing generations of

fashion & design professionals

over 4000 studentsover 45000 graduates

EXPERIENCE THE WORLD

a unique life experience where cultures &people are united by their intense interest in fashion & design

5 schools4000 students106 nationalities4 official languages

LONDON

MILANO

PARIS

SHANGHAI

FIRENZE


the avant garde

the coolest artistic & creative area of Londonnew styles & trends in fashion, art & designthe right place to watch the future with visual & cultural stimulation all around

THE LONDON SCHOOL OF FASHION

WELCOMELOVE OF LUXURY

NAIVETY

HAUTE COUTURE

PRET A PORTER

CAPSULE PRE/COLLECTIONS

DESIGNER LABELS

HIGH END HIGH STREET

HIGH STREET

MASS MARKET

TRICKLE DOWN/ BUBBLE UP

HAUTE COUTURE

PLEASURE FOR SENSUAL

SUPERIOR RANK

CONNOISSEUR

FLAUNT BEFORE SPECTATORS

GENTLEMAN’S AESTHETIC FUNCTION

OPULENCE IN EVIDENCE

SOCIAL CHARACTER OF PRIVATE LABOUR

SATISFY HUMAN DESIRES

INSIGNIA OF STATION

COMFORTS FOR LEISURE CLASS

CHARACTER OF COMMODITIES

CONSPICUOUSLY WASTEFUL

PRET A PORTER

SOCIAL MOBILITY

PLEASURE OF SENSES

VICARIOUS CONSUMPTION

TASTE IN THE SENSORY

IDEALISATION OF UNIQUENESS

HUNTING TRIBES, BARBARIAN SAVAGES

CAPSULE PRE/COLLECTIONS

UNLIKE THE BLAND & IMPERSONAL

DIFFERENTIATION IN SUB-CLASSES

ANTHROPOLOGICAL FLAVOURS

EMOTIONAL CONSUMER

SOCIAL RELATIONSHIP WITH PRODUCERS

DICEPHERING CULTURE

‘THE EYE’ OF EDUCATION

EXTROVERT ECONOMY

FIGHT FOR YOUR TALENT

INERT THINGS

IN/ OF/ FOR THE CITY BORN

READY-MADE BURDEN

HIGH END HIGH STREET

PSYCHOGEOGRAPHY

WALKING WITH YOUR EYES

PLACE CURATION

ENIGMATIC PRODUCT OF LABOURS

URBAN ENTREPRENEUR

MASS MARKET

WITHOUT PREJUDICE

HIERACHICAL GRADATIONS

DISTINCTION BETWEEN CLASSES

WORLD OF MAKING

0 - 1.25

1.26 - 2.5

2.51 - 3.75

3.76 - 5

5.01 -

6.25 6.26

- 7.5 7.51

- 8.75

8.76 - 10

PRODUcINgcOUNTRIeS

Figure 3: clImate change rIsK Index f o r cotton (2036-2060)

THE GAZE

FASHIONING THEIR OWN IDENTITIES

VINTAGE HACKING

FROM CONSUMER TO DESIGNER

Ethical

Fashion Green

Sourcing

Eco-Friendly

Operation

Figure 29: Sustainability Manifesto

HIGH-VOLUME PRODUCTION

VULGAR ENJOYMENT

EXTRAORDINARY COMMONPLACE

OBSOLESCENCE

WITH THANKS TO:

Bourdieu, P. (1979) Introduction. In: Bourdieu, P. Distinction: A Social

Critique of the Judgement of Taste. Routledge Press

Jenss, H. (2008) Fashioning Uniqueness: Mass Customisation and the

Commodization of Identity. Yale University Press

Hine, T. (2007) Populuxe. New Yorker Publ.

Marx, K. (1867) The Fetishism of the Commodity and its Secret. In: Marx,

K. Capital: Critique of Political Economy. Red & Black Publ.

Veblen, T. (1934) Conspicuous Consumption. In: Veblen, The Theory of

the Leisure Class. Oxford University Press


• prestigious locations• specialised professional tutors• internationalisation• italianness

‘MARANGONI-NESS'


BA Preparatory CourseFoundation Year

BA (Hons) Degree • 3 yearFashion Design Fashion Design & AccessoriesFashion Styling Fashion Business

BA (Hons) Degree Sandwich • 4 yeara third year of work in a fashion firmstudents return to complete their final year of study

MA Preparatory Course

Pre-Sessional Master’s for Fashion

MA Master’s Degree Fashion Design WomenswearFashion Promotion, Communication & MediaFashion & Luxury Brand ManagementContemporary Fashion Buying

PROGRAMMES

/ August 2015 / privileged & confidential/

istituto marangoni’s graduates:Domenico Dolce (Dolce&Gabbana), Franco Moschino, Alessandra Facchinetti (Tod’s), Julie de Libran (Sonia Rikyel) • Maurizio Pecoraro • Rodolfo Paglialunga (Jil Sanders) • Alessandro Sartori (Berluti) • Umit Benan • Marco Mazzoran(Coin) • Elena Gatti (Prada) Giorgia Vernotti (Jil Sander) • Duang Poshyanonda (Harper’s Bazaar Thailand) • Dario Vecchione (Versace) • Rachele Tonelli (Valentino) • Allegra Sacerdoti (Stella McCartney)

70

ALUMNI

Education

Istituto Marangoni