Doug ClowOU Conference, 22-23 June 2010

What’s iSpot?

iSpot website

iSpot ecosystem

iSpot in action

“…I am new to iSpot and have to say that having a community of people with the knowledge and enthusiasm to help with the identification of all the creatures people come across is a brilliant thing."

“Thank you so much, With all the books I have it is so hard identifying birds.... Thank goodness for iSpot”

"I found out about iSpot in my husband's copy of Sesame and am addicted! Have been telling family and friends about it and am now waiting to start S159."

"Thank you S159 / iSpot and all its contributors for getting me interested in nature :)"

"I am really enjoying the way iSpot gets people thinking and talking about nature, and I can't go outside now without "seeing" things and I just want a camera with me all the time now!"

Usage statistics (20 June 2010)

• 23,000 images• 16,500 identifications• 37,000 agreements

• 130,000 visits• 4,250 registered users• 14,000 observations

Euonymus Leaf Notcher (Pryeria sinica) IndependentSix-year-old girl discovers Asian moth in UK Daily ExpressSix-year-old finds UK’s rarest moth TeletextGirl finds rare moth Daily Mirror A hairy moment for little Katie Daily Mail Spotted in Britain for the first time, the voracious Asian moth Newbury TodayRare moth found in West Berkshire

Experts

Observations & identification

• 98% of observations have an identification

• 83% of IDs match an NBN taxon name

• 89% of those are at species level

• = 72% of observations have an NBN-matched species ID

participatory learning

Fairy Rings of Participation (Makriyannis & De Liddo, 2010)

• iSpot Team: Doug Clow, Richard Greenwood, Richard Lovelock, Jonathan Silvertown, Mike Dodd, Martin Harvey, Donal O’Donnell, Jenny Worthington, Marion Edwards, Jon Rosewell, Janice Ansine, iSpot Mentors

• Photos: Mike Dodd, Jonathan Silvertown, Martin Harvey

@dougclowhttp://dougclow.wordpress.com