ISM ProDrive Fleets Car Awards 2016

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  • Driving Efficiency & Safety in the Fleet Car Sector

  • How Do You Manage Risk?Driving Efficiency & Safety in the Fleet Car SectorSafetyMaintenance FuelKeeping your employees and other road users safeKeeping running costs downImproving your residual valuesKeeping your fuel costs down


  • Your Drivers:


    Skill Level


    Awareness on the Road

    Driving Efficiency & Safety in the Fleet Car SectorRSA Road Collision Factbook 2009Have the biggest single impact on Safety & Fuel Efficiency on our roads

  • Your Drivers:Driving Efficiency & Safety in the Fleet Car Sector








    Car User Fatalities




    To resize chart data range, drag lower right corner of range.

  • Your Drivers:Driving Efficiency & Safety in the Fleet Car SectorRSA/HSA 2007 report found the number of work-related deaths from road collisions was double that from other causes. Studies also show that people who drive company cars have 30% to 40% more collisions than other drivers and this risk increases with mileage driven.

  • Total Cost of Road Collisions 2010Driving Efficiency & Safety in the Fleet Car SectorRoad Safety Authority

    TypeNo. of CrashesCost per crashTotal Fatal1852,583,311477,912,535Serious409345,121141,154,489Minor518633,911176,277,326Material213052,71957,938,295Total853,272,645

  • Drivers Effect on Fuel ConsumptionDriving Efficiency & Safety in the Fleet Car SectorAn aggressive driving style can lead to an increase in fuel consumption of 10-12% above average.

    In contrast,an energy aware driving stylecan save up to 13% on fuel consumption and is better for the environment and for your wallet.

    Sustainable Energy Authority of Ireland's(SEAI)Fleets are missing out on substantial savings by ignoring a major factor affecting fuel economy: the driver.

    The impact of training on driving style is clear, drivers are more aware of other drivers actions and they have a greater appreciation of risk and are more focused on fleet efficiency.

    Mel Dawson M.D., ALD Automotive

  • How Do You Manage Risk?Driving Efficiency & Safety in the Fleet Car SectorCompany Legal ResponsibilitiesRoad Safety Authority

    Duty of Care:

    You must take measures to assure that work-related journeys are safe, members of staff are able to drive safely, and all vehicles and associated equipment are fit for use.

    Training, Instruction and Information:

    You should give your employees proper information and training to protect their safety, health, and welfare.

    While drivers are responsible for how they drive, you as an employer have duties in helping to make driving for work safer. Directors may be prosecuted for a work-related road collision if it is proven they have not managed safety properly. Health & Safety Authority

    Workplace Transport Safety Safe Driver

    With appropriate driver selection, the provision of instruction, information and training and adequate supervision, workplace transport accidents and incidents can be significantly reduced

    The driver must be trained and competent to drive the vehicle being operated.

    Reassess the drivers training at regular intervals and provide refresher training as appropriate to ensure driver competence. Supplementary or refresher training should be provided, for instance, if there has been a lapse in safe driving standards.


  • How Do You Manage Risk?Driving Efficiency & Safety in the Fleet Car SectorDriving Standards in IrelandMost drivers have done no training since completing their Basic Driving Test

    Test is largely unchanged since 1964

    Possible to pass showing the most basic of driving skills

    Specific skills required for high risk situations are not taught

    No Motorway Driving

    Basic Observation / Anticipation Skills

    No Vehicle Sympathy

    No Night-time Driving

    Fuel Economy is not considered important for learner drivers


  • The Solution

  • How Do You Manage Risk?Driving Efficiency & Safety in the Fleet Car SectorTrainingMonitoringProfiling drivers based on accident stats, vehicle sympathy and fuel use

    Live Telematics

    Establishing The Game

    Incentives for High Performing DriversProviding your drivers with the skills they need to play The Game

    Information Training

    Practical On Road Training


  • The SolutionISM ProDrive TrainingOnlineOn RoadWork together or separatelyThe only online training course built specifically for Professional Drivers and tailored to the Irish market.

    Showcases all the skills used by professional drivers and trainers

    Duration: approx 1.5 Hrs

    Video Based Modules

    Exam Questions

    Includes Certification Full training in the areas of Safety and Fuel Efficiency

    1:1 Training

    Duration: 2 Hrs On Road

    Detailed Reports

    Professional Driving Marking System

    Includes CertificationGoldSilver Bronze

  • Online TrainingThe course covers all the key areas of Professional Driving on Irish Roads

    1 Cockpit Drill and Walk-around Pre-Checks

    2 Moving Off, Slowing Down and Stopping

    3 Observation

    4 Anticipation

    5 Forward Planning and Hazard Management

    6 Acceleration, Progress and Speed

    7 Steering, Use of Gears and Clutch Control

    8 Road Position

    9 Use of Signals

    10 Maintaining Vehicle Stability

    11 Motorway DrivingEach course offers new skills, even for themost experienced drivers, including:

    Block Gear Changing

    Progressive Braking

    Observational Links

    Zones of Visibility

    Peripheral Vision

    Using the 'Limit Point

    Recognising and Prioritising Hazards

    Acceleration Sense

    Avoiding Coasting

    Correcting a Skid

    Motorway Lane Discipline

  • Online Training

    Multiple Professional Cameras Rigorous Review Process Filmed on Irish Roads

  • On Road Training

  • BenefitsThe Driver

    Not teaching them how to drive, but how to apply aparticular system to their drive that will make themsafer and more confident drivers

    Skills can be applied in their own personal vehicles

    Protect livelihood

    Reduced stress and fatigue

    Professional Certification

    The Company

    Cover your Duty of Care

    Reduction in maintenance costs

    Reduction in accidents

    Reduction in annual fuel consumption of between 10 and 20%

    Offset large premium increase

    Protect Company Brand and Image

    Reductions in harmful emissions by 30-40%

    Reduced vehicle downtime and maintenance costs

    Increased Profits

  • Nearly 70% of drivers who received advanced coaching showed significantly safer skills in a number of key areas.This research shows that motorists who think that simply accumulating years of experience on the road is enough to improve their driving are wrong" Peter Rodger, IAM Chief Examiner.Comprehensive Long Term Driver Training'The Brunel Study': Evaluating the Effectiveness of Driver Coaching IAM Trust 2006


  • ONLINE AND ON ROAD TRAINING FOR FLEETSwww.prodrive.ieTel: 1850 530 430