iSIMPLY: innovative SocIal Media Pedagogy Learning pathwaYs

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This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Social Media Social Media

OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM THAT REFERS TO THE MEANS OF INTERACTIONS AMONG PEOPLE IN WHICH THEY CREATE, SHARE AND/OR EXCHANGE INFORMATION AND IDEAS IN VIRTUAL COMMUNITIES AND NETWORKS”

HTTP://WWW.WIKIPEDIA.ORG

THEY ALSO ARE A FANCY WAY TO DESCRIBE THE ZILLIONS OF

CONVERSATIONS PEOPLE ARE HAVING

ONLINE 24/7

?Why should I care

REASON #1

APROX. 3 OUT OF 4 (74%) EU INTERNET USERS WILL USE A SOCIAL NETWORK AT LEAST ONCE A MONTH

SOURCE: EMARKETER.COM, JUNE 2013

REASON #2

BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS.

NIELSEN, GLOBAL FACES & NETWORKED PLACES, 2009

REASON #3

BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY - AHEAD OF PERSONAL EMAIL

SOCIALNOMICS, STATISTICS, JUNE 2012

REASON #4

CONSUMERS CONTINUE TO SPEND MORE TIME ON SOCIAL NETWORKS THAN ON ANY OTHER CATEGORY OF SITES—ROUGHLY 20% OF THEIR TOTAL TIME ONLINE VIA PERSONAL COMPUTER (PC), AND 30% PERCENT OF TOTAL TIME ONLINE VIA MOBILE

NIELSEN. STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT 2012. FEATURED INSIGHTS, GLOBAL, MEDIA + ENTERTAINMENT, DECEMBER 2012

REASON #5

BECAUSE SOCIAL MEDIA ARE DEMOCRATIZING COMMUNICATIONS. BIG TIME.

“TECHNOLOGY IS SHIFTING THE POWER AWAY FROM THE EDITORS, THE PUBLISHERS, THE ESTABLISHMENT, THE MEDIA ELITE. NOW IT’S THE PEOPLE WHO ARE IN CONTROL.”

RUPERT MURDOCH, GLOBAL MEDIA ENTREPRENEUR

REASON #6

BECAUSE SOCIAL MEDIA ARE LIKE WORD OF MOUTH ON STEROIDS.

What can social media do

for my organisaton?

1 PUBLIC RELATIONS

2 CUSTOMER SERVICE

3 LOYALTY-BUILDING

iSIMPLY is working to help you make best use of the social media!BRIEF DETAILS ARE IN THE NEXT FEW SLIDES

This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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THE iSIMPLY PROJECT WILL DEVELOP AN INNOVATIVE SOCIAL MEDIA COLLABORATIVE LEARNING MODEL.

THE USE OF E-LEARNING 3.0 AND SOCIAL MEDIA TOOLS WILL ENABLE MARKETING PROFESSIONALS TO INTERACT, WHILE THE SYSTEM EXTRACTS KNOWLEDGE FROM THIS INTERACTION WHICH WILL LATER BE STRUCTURED AS TRAINING CONTENT.

SOCIAL MEDIA APPLICATIONS ARE WIDELY USED NOWADAYS WORLDWIDE ENABLING THE INTERACTION, SHARING OF IDEAS AND CONTENT AND SOCIALIZATION OF ONLINE USERS ANYWHERE ANYTIME.

SOCIAL MEDIA APPLICATIONS HAVE BEGUN TO BE WIDELY USED FOR COMMERCIAL AND “SERIOUS” PURPOSES, SUCH AS EDUCATION AND TRAINING, APART FROM THE ENTERTAINMENT AND FUN PART OF IT THAT THEY WERE INITIALLY DEVISED TO ACCOMMODATE.

THE WIDESPREAD USE OF SOCIAL MEDIA AND WEB 3.0 TOOLS WITH THE EMERGENCE OF A NEW TYPE OF PROFESSION, THAT OF SOCIAL MEDIA MARKETING PROFESSIONALS WILL KEEP THE SYSTEM ALIVE BY SEEDING THE CREATION AND KNOWLEDGE CAPTURING PROCESS AGAIN AND AGAIN AND PRODUCING NOVEL, UP-TO-DATE TRAINING CONTENT AND BEST PRACTICES.

THE EUROPEAN COOPERATION INSIDE THE iSIMPLY PROJECT WILL HELP FOR ALL THE NECESSARY KNOW-HOW, DIFFERENT EXPERIENCES AND CULTURAL BEHAVIOR TO BE EXCHANGED FROM ALL PARTNERS AND THEIR COUNTRIES.

iSIMPLY WILL TAKE INTO CONSIDERATION IN THE DESIGN OF THE SOCIAL LEARNING MODEL, THE E-ENVIRONMENT AND THE KNOWLEDGE REPRESENTATION AND EXTRACTION METHODS ALL INFLUENCING FACTORS AND USER NEEDS, FOR SUSTAINABLE USE AT A EUROPEAN LEVEL EVEN BEYOND THE PROJECT END.

• WHAT IS COMMUNITY MANAGEMENT AND HOW IS IT DONE

• DEFINING THE SOCIAL BRAND IDENTITY

• HOW TO ENGAGE: CONTENT CREATION

• PREPARING MY ORGANISATION TO USE SOCIAL MEDIA WHEN MARKETING

MARKETING TOPICS IN SOCIAL MEDIA MARKETING

iSIMPLY curriculum

• BLOGS

• SOCIAL NETWORK PLATFORM - CASE STUDY: FACEBOOK

• PROFESSIONAL SOCIAL NETWORK PLATFORM - CASE STUDY: LINKEDIN

• MICROBLOGGING (TWITTER)

SOCIAL MEDIA TOOLS FOR MARKETING

iSIMPLY curriculum

• MARKETING STUDENTS

• MARKETING PROFESSIONALS

• UNEMPLOYED PEOPLE SEEKING NEW SKILLS

TARGET AUDIENCE

SQLearn

Institute of Education, University of London

Greta du Velay

Izmir University of Economics

Research and Education Laboratory in Information technologies

Mindjumpers

Chamber of Commerce Bistrita Nasaud County CCIBN

PARTNER ORGANIZATIONS

This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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MORE INFO

• WWW.ISIMPLY.EU

• WWW.FACEBOOK.COM/ISIMPLY.EU

• SIGN UP TO NOTIFY YOU WHEN THE ISIMPLY CURRICULUM WILL BE READY! WWW.ISIMPLY.EU/SIGNUP

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Credits: firsr part of the presentation was insired from “What is social media” presentation available in slideshare