A Whole New Mind by Daniel Pink

A Whole New Mindby Daniel PinkPresentation by Felisa IsaksonCSULB ETEC525Summer 2014

Page 1-2 of A Whole New MindWe are moving from an economy and a society built on the logical, linear, computer-like capabilities of the Information Age to an economy and a society build on the inventive, empathic, big-picture capabilities of the Conceptual Age.

What does this mean for our society today and for the future?2

From Agriculture Age to Conceptual AgePinks idea is that we progressed from a society of farmers, to Factory Workers, to Knowledge Workers and we are now progresing again to becoming Creators and Empathizers as part of the new Conceptual Age3

Creators and Empathizers Knowledge Workers:Information Age Conceptual Age Figure 3.2 from pg 50 of a A Whole New Mind is a more right brained way of explaining this evolution to the Conceptual age.We are moving from a present day economy of Left Brained / Knowledge Workers to more Right brained Creators and Empathizers for the Conceptual Age4Left brain and Right Brain

Using the WHOLE MINDThe idea for the Conceptual age is to not only use the logical analytical abilities of the Left Brain but also the Creative side of the Right Brain. Using the Whole Mind.5

L-DirectedR-DirectedThe Effect is a diminished importance of Left Brained or L-Directed Thinking to an increase in Right Brain R-Directed Thinking. More emphasis on High Concept/High Touch

6High ConceptCreate artistic and emotional beautyDetect patterns and opportunitiesCraft a satisfying narrativeCombine seemingly unrelated ideas into a novel invention

High Concept is the ability to create beauty, to detect patterns and opportunities, to be able to tell stories or craft a narrative and to combine unrelated ideas into inventions such as the iphone7High TouchAbility to empathizeUnderstand the subtleties of human interactionFind joy in ones self and elicit it in othersPursue purpose and meaning

High Touch means to be able to empathize, understand human interactions, find joy and to pursue purpose and meaning.

8Why is there an Importance of High Concept and High Touch?Abundance

Asia

Automation

Ask yourself these questions:Can someone overseas do it cheaper?(Asia)Can a computer do it faster? (Automation)Is what Im offering in demand in an age of abundance?Our society is shifting from a focus on L-directed thinking to one of R-directed thinking.Reasons:AbundanceAsiaAutomation

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AbundanceDaniel Pink uses the example of buying a toilet brush at TargetPg. 34 Only against a backdrop of abundance could so many people seek beautiful toilet brushes converting mundane, utilitarian products into objects of desire10AsiaOutsourcing$136 Billion in wages will shift from US to India, China and Russia by 2015*

Typical chip designer in US makes $7000 per month compared to $1000 in India (pg 38-39)*Book published in 2005

AutomationJohn Henry vs. the Steam DrillGarry Kasparov vs. Deep Junior

The classic story of Man vs. Machine John Henry classic example of industrial age. Kasparov example of Knowledge age. Machine do not have the ability to conceptually think in a creative or emotional R-Directed way. Not yet12

Pg. 65 In the Conceptual Age we will need to complement L-Directed reasoning by mastering 6 essential R-Directed aptitudes. These six high concept, high touch sense can develop the WHOLE MINDDesign, Story, Symphony, Empathy, Play and Meaning13Not just function, but DESIGNA Whole New Mind

A Whole New Mind

A Whole New Mind

Times New Roman

Arial

Courier NewAesthetics matter. Attractive things work better.Don Norman, author and engineering professor (pg. 76)*Correct answers are: 1-B, 2-C, 3-ADesign has been democratized (pg. 75) Most people could match the font with the name but 25 years ago you probably couldnt tell. 14Examples of DESIGN cell phones

Everyone take out your iphone. What is the FUNCTION. What is the DESIGN? Gone from L-Directed utility to R-directed significance. Consumers spend billions on faceplates and ringtones.15Not just Argument, but STORYHow much $$ wages will shift from US to India, China and Russia by 2015?

Who are John Henry and Garry Kasparov? $136 Billion

Two people who symbolize the struggle of Man vs. Machine

Which of these facts was easier to remember? Why?

Because you remembered it in a STORY?

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Which one do most Americans buy?TOMS ShoesEspadrilles

What is the difference between these shoes? Why do people buy Toms shoes? Whats the story behind the success?17Not only Focus, but SymphonyPeople who hope to thrive in the Conceptual Age must understand the connections between, diverse, and seemingly separate, disciplines (pg. 134)Negative Space

Symphony is the ability to put together pieces. To synthesize rather than analyze. It is not the tree but the forest, not the first violinist but the entire orchestra.Fed Ex use of the Arrow. Hersheys use of the Kiss between the K and I18SymphonyThe guy who invented the wheel was an idiot. The guy who invented the other three, he was a genius- Sid Caesar (pg. 142)

Symphony is seeing the WHOLE invention, idea or picture and how it all is combined to make it better19Not just Logic, but EMPATHYSpot the Fake Smile

Computers have tremendous mathematical abilities but when it comes to interacting with people theyre autistic pg. 164

Empathy is not feeling bad for someone, it is feeling WITH someone, sensing what it would be like to be that person.pg. 159Computers have tremendous mathematical abilities but when it comes to interacting with people theyre autistic pg. 164Spot the fake smile this website shows a person smiling for a few seconds. Based on that brief flash, determine whether the smile is sincere or not.20Not just Seriousness but PlayGAMESHUMORJOYFULNESS

Play is becoming an important part of work, business, and personal well-being, its importance manifests itself in three ways: Games, Humor and Joyfulness

21Play at the Doctors Office

http://www.youtube.com/watch?v=MOOxpT9q2mo

How does playing with his patient make this doctors job easier?22Meaning, not only accumulation

Frankel was in a Concentration Camp during WWIICreated Logotherapy based on the belief:mans main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life.The sixth Whole Mind concept concerns meaning as explained by Viktor Frankel who was a psychologist who was held in a concentration camp during WWII.23Achieving Meaning - The 20-10 TestWould you still be doing what you do now if you had$20 million in the bank - or Knew you had only 10 years to live?

$20 million Would you spend your days the way you spend them now?

10 years - Would you stick with your current job?An exercise that the author heard from Jim Collins, author of From Good to Great. If you answer No to either of the questions that should tell you something. 24

To review. These are the 6 high concept, high touch senses we need to develop the WHOLE MIND

25How to achieve the skills (1-3)DESIGN

STORY

SymphonyKeep a Design Notebook with you and make notes about GOOD design and BAD design

Write a Mini saga (just 50 words, no more, no less)

Listen to great symphonies such as Beethovens 9th

How to achieve the skills (4 6)EMPATHY

Play

MeaningVolunteer in your community

Find a Laughter Club(www.laughteryoga.org)

Picture yourself at Ninety

Additional ResourcesDesign- Magazines like REAL SIMPLE or DWELL

StoryWebsite www.storycorps.orgFacundoSymphonyPowers of Ten - website based on movie by Charles and Ray Eames

Empathy- Take the Empathy Quotient (EQ) Questionnaire

PlayYahoo Games

Meaning Spirituality and Resilience Assessment Packet

Thank You!The abilities youll need are fundamentally human attributesThey reside in all of us, and need only be nurtured into being. Daniel Pink , A Whole New Mind, pg. 247, 2006