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“Of all the five canons – or major parts - of classical rhetoric,
invention is the only one that directly addresses
the content of communication as well as the process of creation,
thus dealing with one of the most visible parts
of published rhetorical performance, the content,
and one of the most often invisible – the process
by which a writer produced that content” (Lauer, 2004, p. 1,2)
Invention
Recursive
Heuristics
Creative Discove
ry
Learn by
Doing
Linear
Thesis Stateme
nt
Five Points
Conclusion
Procedure vs Process
Heuristic
ProcessPreparation: All that you are up
to this point
Incubation: Stewing in your
own juices
Illumination: Eureka
Moment!
Verification: Revise or Abandon
Preparation: Your context, your life experiences & knowledge
Incubation: your thought processes work quietly in the background, invention is intentional
Illumination: cognitive conflict, meaning making, disparate ideas come together – Eureka!
Verification: Edit, Revise, Abandon
I
Brainstorming, Freewrite, Mapping
• Write personal explorations & reflections on ideas
• Tagemic matrix & Pentab
• Invent & organize visually to explore relationships
• Record ideas without revising or proofreading
Brainstorm &
Freewrite
Map & Cluster
Keep a Journal
Ask Critical
Questions
FreewritingLook out the
window Explore an
idea
Ready? Set? Write! No stopping
No editing Same time of day
Pre-determined time period
Times up!Note key
words and phrases
Look for themes &
relationships