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Greetings, I hope you are fine, My Name is Abdul Had abi Siddiqui, Once again I I am here to share you My new presentation, " Introduction To Marketing" In this Slide I tell you the basic & easyly about the marketin, I hope you like it, Please follow me on twitter or subscribe on gmail [email protected] @Abdulhadi_Sidd Thanks
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Introduction to Marketing
Prepared By: 1. Abdul Hadi Siddiqui2. Haroon Irfan3. Mohammad Irfan Anwar4. Saif Khan5. Abdullah Shah
Study Objectives
1. What is Marketing?2. What is Marketing Concept.3. What is Marketing Management?4. What is Marketing Management Tasks?5. What is Holistic Marketing?6. What is Marketing Information System?7. What is Test Marketing?
#1 What is Marketing?
“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders”
#2 What is Marketing Concept.
Target Market
Customer Needs
Integrated Marketing
Profit through customer satisfaction
Starting Point Focus Means Ends
#3 What is Marketing Management?
“Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value”
#4 What is Marketing Management Tasks.
1. Develop market strategies and plans .2. Capture marketing insights.3. Connect with customer.4. Build strong brands,.5. Shape market offerings. 6. Deliver value.7. .Communicate value.8. Create long term growth
#5 What is Holistic Marketing?
“A marketing strategy that is developed by thinking about the business as whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspective on the company’s commercial activities”
Holistic Marketing?
#6 What is Marketing Information System?
“ A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and to distribute needed, timely and accurate information to marketing decision makers.”
In order to
Gather
sort
Analyze & evaluate
distribute
#7 What is Test Marketing?
StandardTest Market
Full marketing campaignin a small number of representative cities.
SimulatedTest Market
Test in a simulated shopping environment
to a sample of consumers.
SimulatedTest Market
Test in a simulated shopping environment
to a sample of consumers.
Controlled Test Market
A few stores that have agreed to carry newproducts for a fee.
Controlled Test Market
A few stores that have agreed to carry newproducts for a fee.
Thank You For Giving your Time
